At the Consumer Electronics Show this week, Advanced Micro Devices announced a new line of chips for notebooks and desktop computers that will compete with Apple's M1 Pro and M2 chips.

The high-end part of the family is the Ryzen 9 7940HS, which is based on the 4nanometer process. There are eight cores, 16 threads, and a boost speed of 5.2 GHz. Lisa Su claimed that the new chip was up to 30% faster than the M1 Pro chip. The chip is 34% faster in multiprocessing than the M1 Pro and 20% faster than the M2 in artificial intelligence tasks, according to the company.

A cornerstone of Apple's technology is energy efficiency, and in that area, the new AMD Ryzen 7040 series will offer more than 30 hours of video playing time. There is a dedicated artificial intelligence engine in the chip. According to the company, Apple's M2 chip is 50% more energy efficient and 20% faster in artificial intelligence tasks.

The performance of a high-end Intel chip, the M1 Pro, was compared to the performance of the new chip by the company. The M1 Pro lags behind the Ryzen 9 7940HS when it comes to rendering the object. The performance claims were made against a MacBook Pro with M1 Pro, 32 gigabytes of unified memory, and 1 terabytes of storage. The M1 Pro is not Apple's highest-end and most powerful chip for laptops, which is the M1 Max, and it was not compared to the M1 Max byAMD.

The M1 Pro is over a year old, while the Ryzen 7040 series will be available in March. The M2 Pro and M2 Max are rumored to be Apple's next generation of high-end chips, which will be used in Macbook Pro models with 14- and 16-inch screens.