BMW thinks there is huge potential for screen projection technology, far beyond the small head-up displays drivers are used to.
It would be easy to assume that stage five of the Dee system is for a fully autonomously driving vehicle, where passengers can switch off from the outside world and watch a movie. The i Vision Dee does not feature any self-driving technology at all.
Adrian van Hooydonk is the design director of the BMW Group. The information you need will be projected onto the road if you concentrate on the road ahead. A new technology in the Vision car allows you to use the whole width of the window.
There is a shared vision.
Van hooydonk says BMW is looking into building a HUD display like the one shown in the i Vision Dee concept. He says that the technology could be used to replace dashboard displays and remove instrument clusters from behind the steering wheel.
BMW says a production version of its new HUD technology will be used in cars by the end of the 20th century. The electric vehicles are referred to as the Neue Klasse.
BMW's take on the future of car HUDs isn't unique WayRay is working on an augmented reality interface. No other HUD can match its 3D imagery, which shows vehicle speed and range, mapping, and trajectory along the road ahead.
Mercedes added navigation to a live video feed from a forward-facing camera, while both Ford and audi are researching ways to project driver information onto the road. Ford's system is geared toward nighttime driving, where warnings of speed limits, junctions, and icy weather are beamed onto the road.
a friendly digital companion
There are advanced in-car assistants. Some manufacturers would prefer that drivers use a connected phone instead of using a personal assistant. Nio, a Chinese electric car company with plans for US and European expansion, has Nomi, a virtual assistant whose digital face is housed within a dedicated dashboard display.
BMW says facial expressions could be seen in the Chinese market where demand for such technology is greater.
Van Hooydonk wants to make a bigger statement. Your entire vehicle will become a companion. The concept shown off in Las Vegas this week uses e-ink displays in its headlights to convey emotions, potentially to pedestrians and other motorists, as well as when approached by its owner. There are certain moods that can be expressed visually.
The welcome scenario can include the car projecting a picture of the driver onto the side window when it sees them. It is a novel way of spotting your car in a busy parking lot, and you will be reminded of the movie Cars.
The design iseductive.
The Dee concept is retro to us. It's a three-box design that could have sat awkwardly up against the supposedly bleeding-edge technology showcased in and out, yet it works, and is a design we hope BMW can turn into reality. The compact concept from a company that was criticized for its iX and i7 is a breath of fresh air.
It's a shape that came from boiling down years of BMW design language into "the quintessential BMW elements." We wanted the digital aspects to take center stage so we reduced the amount of elements.
All Rights Reserved © 2024
