Apple Inc.'s future car could be a preview of BMW AG's latest prototype.
Oliver Zipse said that parts of the technologies showcased in the i Vision Dee concept car will be available as soon as possible. The BMW software used in the vehicle is designed to shut out tech giants.
Zipse said that they need to be very careful not to give away data. The car will integrate into your digital life.
Apple is facing delays to its self-driving car project as its plans have become too ambitious. Even with the postponement, Apple's auto push continues to hang over the industry where manufacturers are struggling to integrate complex digital services.
There are delays in the debut of Apple's self-driving car.
VW's CEO fell last year due to software delays. VW has lost market share in China due to drivers battling frozen screens and patchy updates. In the US, Mercedes-Benz recalled 9,100 of its flagship electric EQS sedans in order to fix a software error that could have caused rear turn signals to be disabled.
At BMW, which went for a retro-inspired look for the i Vision Dee reminiscent of its 1960's sedans, developers have had a better grasp on adding to digital capabilities.
BMW has been updating car software since the beginning of the year. More than 3.8 million BMW vehicles are up to date.
Frank Weber said in a statement that whoever excelled at integrating the customer's digital worlds into the vehicle at all levels would master the future of car-building.
Drivers can choose from five levels of information to be displayed in the car, ranging from basics like speed to augmented reality. Social media messages can show up on the side of the road.
Dee is BMW's version of Amazon's voice assistant. Dee can express moods such as joy or astonishment with visual clues on the grille and headlights when the driver approaches her.
Zipse said that putting all information on the car's window reduces distraction.
There will be a head-up display in new models made on the "Neue Klasse" underpinning.