Sony and Honda reveal Afeela, their joint EV brand, at CES

The two companies revealed a prototype under the brand name Afeela nearly a year after sharing plans to make and sell electric vehicles.

Kenichiro Yoshida, the CEO of Sony, talked through the company's mobility philosophy, which prioritized building vehicles that have automated capabilities and are transformed into " moving entertainment space"

The Afeelas will be on sale in the first half of the 20th century. In the spring of 2026, initial shipments will be delivered to customers.

The new EV will feature Level 3 automated driving and will be manufactured at Honda's North America factory. When the system wants the car to drive, the human driver must take over.

The integration of external media along the front of the car that allows it to interact with other road users was revealed by Sony.

The plan is to explore the possibilities of how media can create a fun and exciting mobility interaction.

In order to ensure safety and security, the prototype is equipped with 45 cameras and sensors. The drivers status will be monitored by the in-cabin sensors.

Best-in-class entertainment will be offered by Afeela. The Sony-Honda JV will integrate the Unreal Engine into their vehicles to help visualize not just entertainment in cars, but also communication and safety.

In addition to movies, games, and music, we envision a new in-cabin experience using our expertise of User Experience andUI technologies.

The most natural way to see important data within the car is through interactive photo real augmentation, which is what Unreal Engine does best, according to Kim Libreri.

In the future, the automobile will be a place for social connection. The network of friends and colleagues is more than just for the occupant. It will be a continuum of our digital lives.

In order to handle all the compute needed for automated driving and advanced driver assistance system capabilities, Afeela cars will be built around Qualcomm's system-on-a- chip technology.