A large New Year's-themed ad is being taken out by Google in Las Vegas in an attempt to get Apple to adopt the RCS messaging protocol.

Apple should not drop the ball on fixing its photos and videos according to the billboard.

Hey Apple, it's Android

the ball may have dropped on 2022, but you don't have to drop the ball on fixing your pixelated photos and videos. Here's some code to get the ball rolling...

After the short message, the billboard scrolls through the code and ends with a plea to customers to help Apple get the message.

The "Get the Message" push was launched in August with a full website showing off the benefits of RCS, which include support for higher resolution photos and videos, audio messages, and bigger file sizes, along with improved encryption, cross- platform emoji reactions, and more reliable group chats across different

Over the course of a year, Google has been trying to get Apple to adopt RCS, but the company has not acknowledged the efforts. Tim Cook said that RCS is not a priority. Cook doesn't hear users asking for a lot of energy to be put in on that.

All major mobile carriers and manufacturers have implemented RCS support, except for Apple.