Last year, the TV market was changed by the introduction of the first model of its kind in a long time by the South Korean company. It used a new QD-OLED panel that produced superior color brightness compared to other sets.

It's going to be very low key. Instead of introducing a new TV, the company is focused on improving everything else. Most of the refinements in this year's Neo QLED, QLED, andOLED TVs are centered around artificial intelligence. There are things like a three-dimensional sense of depth. Premium models have all of the hardware features you would expect in a high end model. There's no support for Dolby Vision. Software is the most talked about topic by the company.

It is proving to be a theme here at the Consumer Electronics Show. Nowadays, most high-end TVs are excellent. The HDMI 2.1 features have passed the test of time. There is no shortage of choices for consumers between super bright MiniLED TVs and super contrastyOLEDs. With the hardware in a good place, TV makers are looking for new software and image processing tricks.

New Neo QLED TVs automatically convert SDR to HDR

A photo of Samsung’s 2023 Neo QLED TV at CES 2023.
Samsung’s latest Mini LED TVs has a new Auto HDR Remastering feature that the OLEDs don’t.
Photo by Chris Welch / The Verge

For example, take the new Neo QLEDs from South Korea. The new feature uses artificial intelligence to analyze and apply real-time high dynamic range (HDR) effects on standard dynamic range (SDR) content on a scene-by-scene basis. Some people will absolutely love that, others will be a little hesitant about how it changes the intent of the creator. It's optional. Deep learning is used to analyze the differences between SDR and HDR material and make the conversion.

The company says that it has tripled the number of dimming blocks in its MiniLED lineup. The 14-bit processing used by the TVs brings out more detail in dark scenes.

Futuristic MicroLED displays are getting smaller and more TV-like

A phot of three Samsung MicroLED displays at CES 2023.
Samsung’s MicroLED displays come in more sizes than ever — but good luck affording one.
Photo by Chris Welch / The Verge

The pitch for The Wall was that you could make it any size or shape you wanted. It won't necessarily require a professional installation in the future. The world's smallest and most affordable MicroLED screen is described by SAMSUNG.

Between its unmatched screen performance and advanced technologies, MicroLED CX heralds a brighter, more luxurious future for consumer televisions. Additionally, its 20-bit black detail, 240Hz variable refresh rates, and 2-nanosecond response time solidify the 76-inch MicroLED CX’s display as the gold standard of picture quality, no matter what you’re watching or playing. 

It will cost far more than the company's flagship 8K Neo QLED TV, but it isn't spilling any details on that "most affordable" priceyet. MicroLED has many of the benefits ofOLED without the organic drawbacks and has no chance of burn-in.

Samsung’s strategy for improving The Freestyle is having you buy two of them

A photo demonstrating the Edge Bleed feature of Samsung’s 2023 Freestyle projector.
Two Freestyles can now combine their projecting powers for a massive 150-inch image.
Photo by Chris Welch / The Verge

I wasn't a fan of the portable projector from the Korean company. It has a sleek design and a lot of nice ideas, but the execution was bad. The company has come up with a new feature called "Edge Blending" that will allow two freestyles to align their projections into one ultra-wide display.

The combined image can reach up to 150 inches in those modes. It is adjusted to display correctly on your wall. The gaming hub is going to be picked up by the freestyle. The company hasn't said if it will offer a brighter output. It's been made for applications that are related to metaphysics. Then, okay.

The Frame is getting improvements to its fit and finish

A photo of Samsung’s various bezels for The Frame TV at CES 2023.
Samsung is introducing metal and more realistic wood bezels for The Frame in 2023.
Photo by Chris Welch / The Verge

The Frame's artwork mode looked less like a TV and more like something out of a science fiction movie. The improvements are not as large. There are more realistic wood finishes being offered, according to the company. You can buy an automatic rotating mount that will allow for landscape or portrait displays of art.

So many new software features

A photo showing 8K NFTs on Samsung’s 2023 TVs.
Samsung added 8K NFTs to its TVs before Dolby Vision. That’s rough.
Photo by Chris Welch / The Verge

The mother of God. Look at everything. There are 8k NFTs. A person is using a phone for a screen. There are health monitoring and telemedicine apps. It's important that accessibility improvements are made. That is in addition to everything the company has already put in its TVOS. It is a large amount.

The Art Store: With access to over 2,500 pieces curated by world class galleries, The Art Storeallows users to customize the screen to their personal taste. In 2023, the Art Store 2.0 will feature a more user-friendly on-screen experience. Samsung has partnered with the world’s leading NFT marketplaces to deliver this unique content in new ways. The new NFT platform delivers a diverse selection of carefully curated NFTs and the new UI even features events promoted by Samsung partners and feature more than 1,000 artists. Finally, with 8K NFTs over-indexing among purchasers of NFTs, Samsung partnered with Savage, a leading provider to deliver art in stunning 8K resolution.

Relumino Mode: The first technology that empowers people with low vision to enjoy their favorite shows, movies, and games without needing wearable hardware. With the click of a remote, Relumino, which translates from Latin to “return the light,” enables televisions to use Samsung-developed artificial intelligence to dynamically outline the edges of on-screen elements and rebalance colors. This enables virtually anyone to better see people, objects, and text.

Health Monitor: Samsung’s first TV-based health monitoring service. Built for the latest Neo QLED TV, OLED TVs, and Smart Monitors, Samsung’s new in-home health monitoring technology leverages an optional attachable camera to offer users the ability to monitor their own health without invasive physical diagnostics. Samsung’s camera analysis measures five key vital signs – heart rate, heart rate variability, respiratory rate, oxygen saturation, and stress index – all from your couch. It does this by using remote photoplethysmography (rPPG), an intelligent computer vision technology that assesses vital signs by detecting changes in facial skin color caused by heartbeats.

The system is opt-in, contactless, accurate and easy to use.

Samsung Telemedicine: Samsung Telemedicine is a new application developed specifically for our smart TVs and engineered to make big-screen telemedicine appointments simple for those seeking at-home medical care. Users can select from a list of symptoms, indicate how long they’ve been present, and the app will show relevant available doctors. A doctor will generally connect within 60 seconds, then conduct an exam through video conferencing via the app and with devices such as a Samsung Galaxy Watch or other devices. Once the exam is complete, users can rate their experience, schedule a follow-up, or fill a prescription remotely and have it delivered directly to their doorstep all via the on-screen app.

Chat Together: Chat Together is the world’s first TV-embedded platform that allows real- time communications while watching live TV. It allows you to easily communicate with people outside the home in real-time. Moreover, the mobile app, available on both Android and iOS, allows users to quickly respond to both TV and mobile platforms using a single interface. The whole connection process is done simply by downloading the mobile app and tapping the BLE pop-up.

Pricing and availability will be released in the coming months. There is a lot to like, but not much that is new. If you just recently purchased a TV, this is a good time to be jealous.