Ken Block was killed in a snowmobiling accident in Utah at the age of 55.
He was a competitive rally driver in series such as Rally America and Global Rallycross and earned wide renown later in life for his "Gymkhana" video series.
He received nearly two million subscribers for the 10-part series.
DC Shoes was founded by Block.
The founder of Hoonigan Industries passed away on Monday, according to a statement on the company's website.
Ken was an icon. A father and husband is most important. He will not be around anymore.
Block was riding a snowmobile up a steep slope in Utah when the vehicle upended, landing on top of him.
The man was pronounced dead at the scene.
According to the sheriff's office, Block was alone when the crash happened.
Block won rallycross medals at the X Games and finished third at the World Rallycross Championship in his first season as a competitive driver.
He competed in a number of actions sports.
Millions watched him navigate dangerous tracks and obstacle courses in a range of vehicles on the video sharing website.
He was featured in a number of video games, as well as on the Top Gear show.
The news of Block's passinggutted the American Rally Association.
He was a huge influence on the world of rallying.
A former British Formula One world champion called Block a talent that did so much for our sport.
The Nascar driver said watching Block's videos made him more interested in cars.
Block is survived by his family.