The brightness on the G2 and C2 series TVs went up to new highs. The perfect black levels, incredible contrast, and top-notch gaming capabilities of these TVs make them one of the best on the market dollar for dollar. The new models it is introducing at the Consumer Electronics Show will be able to improve upon that.

While also focusing on image processing and software enhancements, it will push the brightness higher.

According to the press release, the G3 succeeds the G2 and increases brightness by up to 70%. Don't expect a 70 percent jump over the G2 because that number is in comparison to "conventional" OLED. It won't be as bright as the G2. It will likely be bested by the Hisense U8H, but there is progress being made. The G-series is already the best TV in terms of style and Aesthetics, and with the G3 the company claims there is no visible gap.

The G3 might be brighter and better, but if last year is any indication, the C3 will end up being the better TV. The same comprehensive HDMI 2.1a support as the G3 and stands to gain some picture upgrades of its own, but they will mostly come down to better processing. The new 9 artificial intelligence processor Gen6 chip is credited with that. The marketing spiel is here.

The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TV’s built-in speaker system.

An image of LG’s 2023 G3 OLED mounted on a wall.
LG’s “one wall design” on the G3 OLED should eliminate any perceptible gap when mounted.
Image: LG

I believe that the claims about subject detection and scene enhancement are more than just PR speak. There was a noticeable depth to the image when viewing high-quality video sources. It is great if it is better here, but at some point you start to wonder if it is actually creator intent. It is stuck an excellent balance so I am not concerned.

The webOS software is getting some design changes for the new sets. Quick cards will group apps and services into categories such as home office, gaming, sports, and music. It felt like the home screen was thrown together in 2022, so hopefully the tightened up will make a difference.

The release of the latest Apple TV 4K was followed by the announcement of the support of QMS-VRR in the future. When changing between different video frame rates, the brief black screen is eliminated. It doesn't help when you switch to a new mode. You can expect the software features in the new lineup to be the same as in the past. Not everyone needs to worry.

The ultimate gaming displays, LG’s self-lit OLED TVs boast a 0.1 millisecond response time, low input lag, up to four HDMI 2.1a-compliant ports. LG OLED TVs are also equipped with the Game Optimizer, allowing users to quickly select and switch between gaming-specific features, such as game-genre display presets. Settings for G-SYNC® Compatible, FreeSync™ Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well.

I hope to get a chance to see this year's lineup in person from Las Vegas when the TV announcements are done. Will those changes be noticeable? There will be screen sizes. Follow along with our Story Stream this week for the latest news.