The tax on alcohol was scrapped in order to increase tourism.
It will no longer charge for personal alcohol licences.
The sale of alcohol in daylight during the holy month of Islam and home delivery during the Pandemic have been allowed by the city of Dubai.
The aim is to make the city more attractive to foreigners in the face of competition from neighbours.
The cut in tax for consumers will be reflected by the two companies that distribute alcohol in the region.
The approach of the emirate has remained dynamic, sensitive and inclusive since MMI began operations there over 100 years ago.
Ensuring the safe and responsible purchase and consumption of alcoholic beverages is a priority for the government.
It's not clear if the move will last. Industry executives were informed of the decision according to the Financial Times.
The Gulf's "party capital", where expatriates outnumber nationals by nine to one, is often visited by residents to purchase alcohol.
The tolerance of a more liberal lifestyle has helped to attract more tourists and wealthy foreign workers to the area.
Competition from rivals is increasing.
A plastic card issued by the police is required for non-Muslims to drink alcohol.
Those consuming alcohol without seeing the cards can be fined or arrested.
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