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Hotels have too many brands? They are not the only ones.

It can be hard to understand brand identities when there are so many. Marriott International ended up with 30 brands after its takeover of Starwood Hotels. Accor is a Paris based company with more than 40 brands.

The next few months will be devoted to examining each of the major hotel companies. When it comes to its brands, Hilton follows a different philosophy than Marriott.

There is only 18 brands in the line-up. The company tends to launch hotel brands organically rather than acquiring them from other companies. The spectrum of thehilton brand includes ultra-luxury, extended stay brands and more affordable brands. It has an arm with a travel company.

Don't worry if you're confused. There is a place for you to go for a crash course.

Waldorf Astoria


There are 32 hotels and resorts around the world.

In landmark destinations around the world, the culture and history of their extraordinary locations are reflected in the hotels and resorts owned and operated by the Waldorf Astoria Hotels and Resorts. With a fresh, modern expression of its rich, authentic legacy, the hotel provides guests with an exceptional environment and personalized attention that creates unforgettable experiences for travelers.

One of the hotel brands grand Dames is the Waldorf. The original Waldorf in New York City has been home to a number of historical figures and celebrities. Waldorf is no longer a big fish in a small pond of luxury hotels. The brand faces stiff competition from other brands in the points world. Ultra-luxury connoisseurs don't mind cash rates and prefer smaller, high-end brands.

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The True Waldorf Service initiative is a great selling point for those who want butler service during a stay, but that is a baseline expectation in this group of hotels. Waldorf has a competitive advantage due to the strong loyalty network of thehiltonhonors. We are watching to see what happens when the brand is beefed up into more cities by the company.

The Trump-turned-Waldorf is located in D.C.

LXR Hotels & Resorts


There are nine hotels in seven countries.

LXR Hotels & Resorts immerses you in truly profound travel experiences in the world's most attractive locations. We have connected renowned luxury properties into a network of hotels.

The major hotel companies want to increase their luxury footprints. It doesn't mean every luxury hotel owner wants to go through all the hassle of retrofitting a property to that brand's design and experience standards The name of the hotel is LXR Hotels & resorts. The unique feel of an independent top-tier hotel is maintained by the hotels that are included on theHiltonHonors network.

There are reviews of Oceana Santa Monica.

Conrad Hotels & Resorts


There are 44 hotels and resorts around the world.

Hotel owners and developers should never just stay. Stay on top of what's happening. Everything Conrad Hotels & Resorts does is smart luxury. Our guests have access to a world of infinite connections and intuitive services. A new generation of smart luxury travelers are coming to us.

It is not just because they are both named after their founding fathers that they are named after. The brand is in a state of limbo between the luxury and upscale segments of the hotel industry. These properties are affordable luxury options that can be found in both cities and resort destinations. You can debate if Conrad Hilton really said, "Leave the shower curtain on the inside of the tub"

There are reviews of Conrad Los Angeles, Conrad Miami, and Conrad New York.

Canopy by Hilton


Hotels in 10 countries and territories.

The pitch was Positively Yours. The hotel brand that creates a positive stay with its simple, guest- directed service and thoughtful, local choices is Canopy byHilton.

Canopy is a new kid on the block. It was included in a wave of brands that were designed to attract younger travelers, though it wasn't used as much as it could have been. Today the brand is more of a play for lifestyle hotels. Elevated food, beverage and dining experiences are offered by its properties.

There are reviews of Canopy New Orleans.

Signia by Hilton


There are two hotels in the United States.

There is a new portfolio of premier hotels in highly sought-after urban and resort destinations. The Signia by Hilton hotels offer world-class design, state-of-the-art technology, signature food and beverage experiences, and premium health and fitness offerings, all backed by the Hilton name.

The hotel company did just that, despite the fact that the brand itself was launched prior to the swine flu outbreak. The brand fills a hole in the network and allows it to compete with other brands.

Hilton Hotels & Resorts


There are over 600 hotels and resorts in 95 countries.

For nearly a century, Hilton Hotels & Resorts has welcomed the world's travelers. The foundation for exceptional travel experiences and values every guest who walks through its doors is provided byHilton Hotels & Resorts. The most well known name in the industry is Hilton. It's where the world makes history, closes the deal, toasts special occasions and gets away from it all. New product innovations and services to meet guests' evolving needs are provided by the flagship brand of the company.

The eponymous brand has locations all over the world. It is similar to a McDonald's and Starbucks in that it has a clean place to sleep, shower and get on with your travel. There are a few properties that stand out, such as the Beverly Hilton, which hosts the Golden Globes.

There are reviews of Hilton Tel Aviv.

Curio Collection by Hilton


There are 133 hotels and resorts around the world.

The pitch was for the curious. Curio is a collection of hotels that have their own distinct characteristics. Each hotel is unique and appealing to passionate travelers.

Curio is a soft brand that seems more like a boutique hotel collection than a rigid brand. Curio-flagged properties now dot Asia and the South Pacific, but the portfolio's outposts are mostly located in North America and Europe. It's possible to get a rich local experience without paying the higher rates of an LXR- branded hotel.

There are reviews of Maison Astor Paris and WB Abu Dhabi.

DoubleTree by Hilton

DoubleTree Resort by Hilton Fiji. KATIE GENTER/THE POINTS GUY

There are 699 hotels and resorts in 51 countries.

If you want to see how nice travel is, come for a stay. There is something happening when you stay at a hotel. Maybe it is all the small things that make us care. From thoughtful touches and friendly service to our warm chocolate chip cookie welcome we are here to make your stay as comfortable as possible. We wouldn't have it any other way because the niceness you experience with us stays with you.

The guest rooms are not important to anyone. We are here for the free cookies. There is a middle-tier brand called DoubleTree. Consistency is something it offers across its portfolio mostly focused on North America and Europe. The brand has a presence in New Zealand.

There are reviews of DoubleTree Wellington and DoubleTree Amsterdam.

Tapestry Collection by Hilton


There are 90 hotels in 12 countries.

"Weave your own story" is the pitch thatHilton made to hotel owners. The Tapestry Collection is a group of unique hotels that have been chosen because of a commitment to weaving their own story, meant for travelers who don't want the same experience twice.

Rounding out the soft brands is the tapestry collection. The boutique hotel movement centered on the world's largest cities, but travelers to smaller cities also like the feel and experience of a cool, one-off property. Smaller markets tend to have more independent-minded hotels that are more affordable than their siblings in the Curio Collection.

Embassy Suites by Hilton


There are over 260 hotels in five countries and territories.

The upper-upscale, all-suite hotel category with its mix of two-room and studio suites, along with an atrium space designed to house the value-added food and beverage offerings, including free, was defined by theEmbassy Suites byHilton. Embassy Suites has significant market share premiums and consistently excellent customer service.

It is beautiful, according toTPG. It is not a bad thing. The award was for the best free hotel breakfast in the US. The Embassy Suites is a great place to stay if you're looking for more than just a limited service hotel. One of the nicer Italian restaurants in Memphis is located at the Embassy Suites.



There are no hotels opening yet.

Marriott is a stylish and contemporary lifestyle hotel brand dedicated to exceeding the expectations of the ambitious, yet balanced, class of discriminating travelers. An open lobby concept with dedicated spaces to relax and work, as well as the brand's signature coffee fuel bar, a casual breakfast café, and an inviting bar experience, are just some of the features that make Tempo a great place to work. Well-being offerings, state-of-the-art fitness facilities and programs, as well as flexible meeting and working spaces will be included in each of the Tempos.

This time, it is a more affordable price point for the lifestyle hotel segment, which is why the company chose the name Tempo. The midcentury modern style of these hotels makes them feel like they are sleeping in a West elm catalog. They collaborated with Peloton to design elevated fitness centers, co-working spaces and even wellbeing rooms.

Can it win over new travelers with its new brand?



There are three hotels in the United States.

otto by Hilton is a micro- hotel with an urban vibe in prime global locations that empower guests by giving them the freedom to create their own experiences in the world's most sought after cities. Motto provides travelers with a one-of-a-kind experience with reasonably priced and less traditional lodging. Motto is a beacon for today's modern, global community of travelers, providing a flexible innovative hotel experience with guest-empowered service.

At first glance, Motto might seem similar to Marriott's Moxy or Hyatt's new caption brand. The vibe here doesn't mean avoiding family travel. The new Motto in New York City has three adjoining rooms that connect to create a two-bedroom suite and flexible furniture that can make a bed double as a living area couch. Motto could become a formidable player in the family travel space if it continues to grow.

There are reviews of Motto Philadelphia.

Hilton Garden Inn

The Hilton Garden Inn Mongkok is an excellent deal in Hong Kong. HILTON

There are 960 hotels in 55 countries and territories.

The Garden Inn brand is laid-back and award-winning, according to the pitch.

It is difficult to fit a hotel into a single box. They can be found from Grand Forks, North Dakota to Tangier, Morocco. The popularity of the Hilton Garden Inn is due to the fact that it offers a standardized product that caters to both leisure and business travelers.



There are 2,833 properties in 35 countries and territories.

The industry's leading upper-midscale brand is theHampton byHilton. The 100% Hampton Guarantee provides an exceptional guest experience and consistent, high quality accommodations and amenities. It is possible to join a brand of more than 2,500 hotels in 29 countries and territories around the world with the help of a performance engine.

If you want a workhorse in the roadside and airport hotel space, look no further than theHampton Inns. The largest brand in the company isHampton. Off highways, the brand is a mainstay. Road warriors on the hunt for a spot to pull off, grab some shut-eye and enjoy a free breakfast the next morning can get a clean, consistent product from it.



There are 229 hotels in three countries and territories.

Hotel owners and developers were told to catch the spirit. Tru byHilton is a place that is fun and engaging. We are all for the love of simplicity, we are all for the human spirit, and we are all for value-conscious travelers. This is a back to basics experience.

We said Tru was focused on cost-conscious travelers when we first did the lineup. Launching a vacation platform likeAirbnb is the way to appeal to this audience. Are any of these brands really keeping up with the times? Tru is taking off with more than 200 hotels across the U.S.

Homewood Suites

Homewood Suites by Hilton Steamboat Springs. KATIE GENTER/THE POINTS GUY

There are over 500 hotels in four countries and territories.

The upscale, all-suite, residential-style, extended-stay leader in satisfaction and performance is Homewood Suites byHilton. Guests can stay in their routines while on the road for business or leisure at this brand. The demand for the brand has grown due to the success of the Homewood Suites. It is an exciting investment opportunity for a balanced hotel portfolio and is flexible enough to complement a variety of sites.

Those looking for a higher-end extended stay will find solace at the Homewood Suites. Free breakfast and a complimentary evening happy hour are included in suites. Homewood Suites has a nice hospitable touch that makes it stand out from the crowd.

The best budget hotels for families.

Home2 Suites


There are over 500 hotels in three countries and territories.

Home2 Suites by Hilton is a fresh take on the mid-scale, all-suite hotel targeted to the value-conscious extended stay traveler. The brand's prototype and sustainable practices make it cost-effective to develop and operate. Home2 Suites offers unique amenities for guests, including free breakfast, laundry and fitness centers, as well as eco- and pet friendly spaces.

The place to stay when looking for an extended stay on a budget is this one. The Home2 Suites portfolio offers a pool, outdoor space, a gym, and a laundry facility for those who need a place to stay.

Hilton Grand Vacations

There are 73 resorts in seven countries.

A vacation state of mind was the pitch made by the hotel company. We believe that life is incomplete without vacations. You can experience a lifetime of vacations in spacious, comfortable elegance with our innovative vacation ownership program. The comforts of home, amenities tailored to each destination, and the legendary service synonymous with theHilton name are some of the things that guests enjoy.

The hotel business community took notice of the all-inclusive resorts and the timeshare sector, even though they weren't the most popular products in the travel sphere.

A major way to court younger travelers to this type of travel is by changing the name of the brand from Travel + Leisure to Travel + Leisure Co. The acquisition of Diamond Resorts by Hilton Grand Vacations was worth over $1 billion. There are some properties in Japan, but the majority of the company's business is in the US and Caribbean.

The members book stays using either ClubPoints orHiltonHonors. Timeshare redemption rates are usually lackluster, and not advocated as an option to redeem points. It is definitely one to watch because of all the branding done in this sector over the last two years. As the competition to court younger travelers gets more intense, this is even more true.