Southwest Airlines experienced problems this holiday season.
Southwest celebrates its customer and employee focused mission despite its troubles.
The airline used unconventional marketing strategies such as arm wrestling and go-go boots to find success.
Southwest Airlines serves over 100 destinations in the US. The carrier has been in existence for 51 years.
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Southwest has a lot of systems that help it run efficiently and on time. Even the best carrier can be affected by winter storms.
Southwest was affected by more than just the weather in the holiday season.
According to Captain Mike Santoro, vice president of the Southwest Airlines Pilots Association, the storm was the catalyst of the meltdown.
Southwest's flight problems were caused by outdated scheduling software according to a frustrated pilot.
Southwest's systems were unable to handle the magnitude of disruptions that took place from Christmas to December 28.
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We are focused on making investments in technology upgrades to work towards that solution after acknowledging that our software needs an update.
Southwest is focused on being a customer- and employee-focused airline, bringing "LUV" to its operation, and keeping safety, hospitality, and customer service at the forefront of its mission. The stock symbol of the company is Luv.
Southwest has one of the highest rated employee 401(k) plans. According to J.D. Power, Southwest has the best economy product in North America.
The results of J.D. Power's annual customer satisfaction survey are shown.
The founder of Girls LOVE Travel, a Facebook group with over one million members, told Insider that when her flight was canceled, she encountered the most professional and upbeat Southwest employees.
She said that she will look past this and onward for future adventures because of the kindness of the customer.
Southwest is likely to bounce back after losing some customers. You can see how the airline has grown over time.
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Southwest started as a small carrier based in Texas and only operated within the state. Rollin King andHerb Kelleher came up with the idea for the airline on a cocktail napkin.
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King made a triangle between the three cities. The company would be exempt from the board's regulations if it were to operate solely in Texas.
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Major carriers like United and Pan Am were regulated by the federal government to make sure they were profitable. Business travelers and deep-pocketed leisure customers were the only ones who could afford the high fares. Planes were half-empty a lot of the time.
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Air Southwest did not have to follow federal rules because it was certified by the Texas Aeronautics Commission.
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Air Southwest was able to fly freely in Texas because of the loophole that allowed it. Legacy airlines were threatened by the business model.
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In 1967, three airlines took legal action against Air Southwest because it did not have the right to fly in Texas.
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In 1970, the Texas Supreme Court ruled that Air Southwest could operate in the state. The case was not reviewed by the US Supreme Court.
The history of companies.
The right to fly in Texas was finalized in 1970. Southwest Airlines began operations on June 18 of 1971 after changing its name.
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There are two routes from Dallas Love Field to Houston and San Antonio. The flights between Houston and San Antonio began in 1971
Southwest's success was due to its focus on unconventional marketing.
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The hostesses were called "long legs and short nights" by Pacific Southwest Airways, in keeping with the theme of hiring attractive women to work Southwest flights.
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The hostess on Hugh Hefner's Playboy jet was picked by the same person who picked the airline's first flight attendants.
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The flight attendants wore bright orange top, orange pants, white belt, and white boots. He wanted a laid back, casual inflight experience and only hired female hostesses who were fun and had a sense of humor.
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The winter version of the uniform was orange and white striped hot pants, a blazer, white top, and an ascot.
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Kelleher created a love culture at Southwest. Automatic ticket dispensers were "love machines", inflight snacks were "love bites," and drinks were "love Potions."
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Free inflight cocktails were created by the airline. The Kentucky Matchmaker, the Pucker Potion, and the Lucky Lindsay were some of the names given to them.
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He created ads that focused on humor and attractive women. Female flight attendants were often used to gain customers in the 1970s.
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Southwest made a revolutionary marketing move in 1972. The two-tier fare system was created to cater to different types of travelers.
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The Executive Class Service was $26 one-way and thePleasure Class was $13 one-way. The "Pleasure Class" fares were available on Saturdays and Sundays.
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Southwest increased its average passenger load from 17 to 75 after the two tier structure was put in place.
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The company launched a "half-fare" sale in 1973. Braniff offered $13 fares between Dallas and Houston. This was the beginning of the war.
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King came up with a marketing campaign that would put Southwest at the top of the market. "Southwest won't be shot out of the sky for a lousy $13," read the ad.
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Southwest matched Braniff's fare between Dallas and Houston which was well received by customers. The airline gave away a fifth of the alcohol for passengers who paid the full price.
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Three-fourths of Southwest's customers chose to pay full price and take advantage of the free booze promotion, which was a huge hit with business travelers. Braniff was angry that the airline became a fan favorite.
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Southwest made its first profit at the end of 1973, and continued to make profits for 47 years until the coronaviruses ended the streak. Braniff ceased operations in 1982.
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Southwest's challenges went beyond Braniff. The board wanted the city of Dallas to build an airport to serve the entire area. When DFW opened in 1974, every air carrier operating out of Love Field moved to it.
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When the new airport opens, Southwest will not be moving from Love Field because it was not part of the agreement. There was no written agreement between the company and the airline to end commercial traffic at Love Field, according to the airline.
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Southwest was sued by the city and the airport board because the CAB rule applied to the airline even before it was founded. Southwest did not have to leave Love Field because it did not fall under the jurisdiction of the CAB.
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Southwest was allowed to operate out of the airport as long as it was still open. Southwest was the last airline to leave Love Field.
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Southwest carried its five millionth customer by the end of 1977.
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Government regulation was not necessary for Southwest Airlines to be successful. The Civil Aeronautics Board was abolished by the Airline Deregulation Act in 1978.
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Southwest Airlines was able to operate interstate flights after all. Eastern Airlines, Trans World Airlines, and Pan Am spread themselves too thin as they attempted to expand.
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Southwest had a simple strategy for success after deregulation, like only operating one aircraft type, cleaning the aircraft before landing, and focusing on humor.
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Its plan worked. Southwest was doing well while other airlines were collapsing. The company's plans were disrupted soon after the Wright Amendment was enacted.
Southwest wanted to start flights from Love Field to New Orleans in 1979 but officials at the DFW airport were worried that increased traffic would hurt their finances. Jim Wright drafted and sponsored a bill to restrict passenger traffic at Love Field.
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The international air transportation act of 1979 was amended by the Wright amendment. It wasn't possible to fly out of Love Field to cities in Texas, Oklahoma, Arkansas, and New Mexico. Southwest was supposed to not be allowed to expand out of Dallas.
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Southwest was the only carrier that applied it. The airline had to use short-haul flights in the five state area.
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The states were added to the list in 1997. The state of Missouri was added in 2005.
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Gary Kelly used the slogans "Set Love Free" and "Wright is Wrong" in an effort to repeal the Wright Amendment.
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The law was phased out by Southwest, American Airlines, Dallas, and Forth Worth. In eight years, the amendment will be gone, but until then, carriers can fly to any US destination out of Love Field as long as at least one stop was made in any of the nine states.
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The clock at Southwest's headquarters in Dallas hit zero at 12:01 a.m. on October 13th, ending the Wright Amendment. The first scheduled flight out of the nine Wright states took off from Love Field.
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The number of gates at Love Field was capped at 20 and the airport only has 20 today.
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Southwest was able to expand out of other Texas cities in the 1980s, 1990s, and 2000s despite the Wright Amendment.
In the 1980's, the airline expanded into cities like Oklahoma City, and Kansas City, as well as to Phoenix, Las Vegas, Albuquerque, and California. The airline moved to the east in the late 80's with flights to Nashville and the Midwest.
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In the 1980's, the airline updated its livery. Southwest wanted to stand out in the sky and make it easy for people to identify it, so it wrapped its fuselage in warm colors. In 1984 it received its first jet.
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Southwest's uniforms were updated in the 80s. The airline allowed employees to wear skirts and pants instead of hot pants.
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Baltimore, Cleveland, Columbus, Fort Lauderdale, Providence, Islip, and Raleigh-Durham were added to the network in the 1990s. Morris Air was acquired by the airline in 1994.
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The Friends Fly Free campaign was launched to fight the recession. Anyone over the age of 18 could bring a friend with them on their flight. Southwest decided to offer the promotion for the next five years.
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Southwest's most famous marketing stunt took place in 1992 betweenHerb Kelleher and Kurt Herwald.
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Stevens Aviation objected to Southwest's use of the slogan "Just Plane Smart" in its ads.
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Steven Aviation suggested an arm-wrestling competition between Herwald and Kelleher instead of going to court. The winner would have the right to use the slogan.
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TheMalice in Dallas received worldwide press coverage. There was a full show at the arena which earned a note from President George Bush.
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Southwest's livery was revealed at the turn of the century. The canyon blue color scheme was introduced in 2001.
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Southwest refused to charge for things like checked bags and flight changes. Customers can get two complimentary checked bags with the "bags fly free" campaign. Southwest didn't go back on the offer today.
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Southwest focused on humor in its marketing. The ads promoted one-way fares.
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Southwest added "transfarency" to its brand. The airline wouldn't have any hidden fees and would focus on customer service. The tri-color heart was added to its airplanes.
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Southwest gained access to more network opportunities in Mexico and the Caribbean as a result of the acquisition of AirTran Airways. By the year 2014, the two were integrated.
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A harder focus on the heart, a new logo, and a sleek new color scheme were some of the changes made to the company's livery in 2004.
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The airline became international with its first flight. Southwest began service to Nassau in the same month.
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It was the first time in 20 years that the airline changed the look of its flight attendant uniforms. One of the dresses was black with blue and red stripes and the other was gray with red and black stripes. The men wore a black blazer, a gray shirt and pants.
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Southwest became the launch customer for the Boeing MAX 8 jet in October of last year. The MAX was grounded due to fatal accidents. The plane wasn't flown again until March 2021.
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Southwest launched flights from Oakland to Honolulu in the year 2019.
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Southwest's profit streak ended when the coronaviruses hit. The health and safety of its customers and employees has always been a priority for the airline.
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The Pandemic was a blow to Southwest's operation, but the carrier has continued to grow.
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Thanks to newly-appointed CEO Bob Jordan, it is expanding with new routes and destinations.
Southwest Airlines has a new leader. The experts have a plan for 100 days.
Southwest has become profitable again and other airlines are trying to keep up with the increase in air travel.
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The carrier has vowed to get its operation back on track, compensate passengers for their time and added expenses, and continue to bring low fares to customers despite its operations collapsing over the holiday of 2022, despite the carrier's vow to get its operation back on track.
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