I can't be the only one that's had this experience, I'll be passing time scrolling through my feed when my phone's screen goes up to 11. It's worse if you're in a dark environment or a bar that's dimly lit, because these bursts ignore your brightness settings and can make your eyes hurt.

The reason this happens is that people are sharing high dynamic range videos on social platforms and when your phone plays them, the display goes into overdrive to showcase, in Apple's words, the "true-to-life color." Your screen gets very bright whether you want it to or not, and that is the thing you will notice most.

Premium phones have been able to record high definition video for a long time. Apple and SAMSUNG use different types of audio technology. I don't believe these companies have taught customers where and when the capability is useful. If you leave your camera app on the default settings, your phone will happily capture your concert recordings or vacations in high definition. You might not know that when you post those videos to other apps, they will hijack the screen brightness for anyone that is watching with an HDR- capable phone.

Over the last few months, I have become more and more aware of this kind of thing. You can see what I mean by looking at any of The Rock's recent videos on his social media accounts. This is in high definition. What is being done to gain? I think it looks better if I watch it on a desktop browser in SDR with no bright highlights pulling my attention away from the topic. That doesn't feel right to me as a home theater nerd. For the right scenes, the resulting videos can be stunningly beautiful. Our phones are so eager to use them that they can't be used for regular clips.

We need system-wideHDR preferences.

We are hitting the growing pains that come with such an aggressive push from phone makers, and I would argue that HDR video recording went mainstream before many consumers even knew the best circumstances for using it.

I don't think Apple will dial back when it comes to video captured in high definition. This is the company that does not allow you to turn off the high Dynamic range on your phone. I don't comprehend that.

The short-term fix might be giving the owners more control. There isn't a way to turn off theHDR play within the app. It is possible to turn off this experience system-wide in the settings. It has been over two years since the introduction of the iPhone 12. It doesn't mean I want to see it that way or that my display preferences should be thrown out the window The TV in my living room is expected to be bright and vivid. Sometimes I don't need that when I use a mobile device.

The best way to avoid the random brightness ramps is to use the low power mode on the device. There needs to be a simpler, more direct solution.