Mexican soldier marijuana plantation Cosala Sinaloa
A Mexican soldier takes part in the destruction of an illegal marijuana plantation in Cosalá, southeast of Culiacán, in October 2019.RASHIDE FRIAS/AFP via Getty Images
  • The legalization of marijuana in Mexico is a topic that the members of the Sinaloa Cartel want to know more about.

  • The sons of "El Chapo" Guzmn are leading the effort.

  • To produce the best weed in the world is what we are attempting to do.

A person walking around the Mexican city of Culiacn could be forgiven if they thought marijuana had been legalized.

Ten years ago, weed was still being sold in dark alleys or delivered by shady dealers in old cars, but Culiacn now has almost as many marijuana dispensary as Los Angeles.

The decline in Mexican weed being smuggled north was caused by the legalization of marijuana in the US, and members of the Sinaloa Cartel have been looking for ways to adapt.

The key to their new business is marketing.

We don't want to be associated with a shady drug dealer. The gringos sell the same product in their stores. "That's what we want for the organization, that's what we want for the organization, that's what we want for the organization, that's what we want for the organization, that's what we want for the organization."

Sinaloa marijuana joints
Marijuana cigarettes inside a manufacturing house in Culiacán.Luis Chaparro

The organization started a trial-and-error phase in Culiacn at the direction of one of Guzmn's sons.

Culiacn has become the focal point of Ivan and his brothers' efforts to expand into marijuana.

The juniors put a lot of money into this, but more than that, they were very cautious of the people they relied on.

Ivn Archivaldo put together a group of five to six men who had all of his trust to serve as "god fathers" for a new marijuana business model.

One of the "godfathers" said that their role is to channel funds to a larger group of independent marijuana producers to experiment with strains, seeds, methods, and brands.

According to the "godfather" of the organization, young producers who do not identify as members of the organization have three main characteristics: their passion for weed, their knowledge of the weed production process, and that they live in a US state where weed is legal.

Marijuana cigarettes are assembled inside a manufacturing house in Culiacán.Luis Chaparro

He asked me if I knew what I was doing. One of the local producers, who had lived in California, told Insider that if he were to trust him enough, he could make the best weed in Sinaloa.

Insider was allowed to enter a state-of-the-art indoor operation with over 200 small marijuana plants by the producer from Culiacn. The plants were cared for using heat and lights.

To produce the best weed in the world is what we are attempting to do. He said that they mix seeds from the US, Europe, and Canada and experiment with them until they find a new strain.

After the plants are fully grown, the weed is taken into a different location managed by different people, where they make a variety of products.

Five men are in charge of the operations at the manufacturing place in Culiacn. Each room has a different process for storing the weed from the greenhouse, filling the pre-rolls, pressing the weed with heat to make wax, and packaging and branding everything.

Pre-rolled cigarettes are the best sellers. The man in charge of the manufacturing process said that they hire three people to roll joints and they are making between 1,200 and 1,500 a week.

The manufacturer makes $400,000 a year by selling over 1,200 pre-rolled weed cigarettes, each for 140 Mexican pesos. Thegodfather said that the organization has at least 20 different manufacturing houses.

Wrappers for marijuana cigarettes inside a manufacturing house in Culiacán.Luis Chaparro

Culiacn's most well-known brand is "Star Kush," which was the subject of an interview conducted by Insider.

The logo of the company has an astronauts eating a slice of pizza, which is used by the Sinaloa Cartel to refer to the people working for El Chapo. Culiacn is Mexico's biggest tomato exporter and the astronauts sits on top of a big tomato.

The products are sold at a number of different places in the city, all of which are owned by the same people. According to Insider, Ivn Archivaldo Guzmn gets more than 30% of the revenue.

Only the permit allows us to produce. The green light to make the best product is given by the organization. We can't sell to many clients. One of the producers said, "We get a good pay for our job, not in the millions, but enough to live off well, but more than that, the chance to develop top-notch weed."

Mexican lawmakers haven't fully legalized marijuana at the federal level, but El Chapo's sons want to get in on the action.

They want to build a weed business in Culiacn like their father did in Los Angeles, but they are not waiting for the law to say they can do it.

Business Insider has an article on it.