Many Americans have quit their jobs to start their own businesses. In many cases, all you need to start a business is a website and internet connection.

According to a study by work-for-hire site Upwork, sixty million Americans, or 39% of the workforce, are free to work.

You can use your talents and experience to find a job that works for you. Ryan Clark has worked remotely in Hawaii, Italy, and Brazil.

He said it was the best time to start a business. It's the best time to start a business.

Insider verified that Clark has earned more than $1 million in payments on Upwork since the beginning of the year.

He and three others have made seven figures on Upwork. How to determine your rates and build client relationships were some of the tips shared by them.

1. Low rates will help you land jobs when you're starting out

profile photo of ryan clark smiling
Clark is a freelancer and entrepreneur.
Ryan Clark

You are starting from the beginning when you create a profile on Upwork. Clients typically book freelancer's services based on the projects and reviews listed on their page regardless of your skills or work experience

The best way to get jobs on the platform is to start your rates below the average for your service, and that's what all four of them did.

Clark said that you are competing with people from all over the world. You can get a client to hire you by lowering your rate.

Jamie Hollander had 17 years of experience in marketing and started charging between $10 and $15 an hour to build her clientele.

She said you aren't committing to staying there forever.

2. But don't keep your rates low for long

Jaime Hollander sits at an outdoor restaurant
Jaime Hollander is a copywriter.
Jaime Hollander

You can raise your rates once you have completed several jobs and received good reviews. When they increased their prices, all four of them found that top-tier companies were more willing to work with them.

The presentation designer started on Upwork with an hourly rate of $27 and has since worked for $150 an hour. Raising her prices resulted in more work for her.

She said that her rate gave them more faith in her.

Evan Fisher charged $300 for a project when he started working as a freelancer. He doesn't want jobs for less than $15,000.

He said that he was able to accelerate himself so quickly. The price is no longer the price today.

3. Specializing makes you stand out as an expert

Courtney Allen stands outside on grassy area with trees behind her
Allen is the owner of 16X9.
Courtney Allen

He took almost any job he could, including crafting business plans, financial models, and spreadsheets. He narrowed his focus to pitch decks when he realized a lot of entrepreneurs needed help raising capital.

You can become an expert in your field if you have a specialty. She focused on presentation design for corporate leaders and keynote speakers when she was a graphic designer.

There are tens of thousands of designers, but presentation design is a smaller subset. Some people narrow their focus to just working with dental clients or in the film industry.

4. Sometimes an hourly rate is better than a fixed rate

headshot profile photo of Evan Fisher in front of gray background
Fisher creates pitch decks for startups.
Evan Fisher

Some people work on an hourly basis while others work on a fixed rate. This is the best way for Clark to maximize his time and profits because he often has to be on call to fix clients' issues with the software.

He said that some clients tried to squeeze as much value out of you as possible. It's good for the client but not good for me.

Clark will give a fixed hourly rate if a client is not sold on the hourly rate. He gives them a range of the total hours it will take him to complete a project, so they know what to expect and give Clark some flexibility.

5. Remember, success takes time

It can take time to build a successful career as a freelancer. Fisher and Clark started on Upwork in the same year.

Hollander quit her corporate job in 2020 to start her own business. She has 17 years of experience in marketing, but it took her three years to make six figures.

Even if you don't have years of experience, you can still find a job. Finding where you belong is important to me.

There was an earlier version of this story.