It's official, alcohol is not cool anymore. Here's how a movement that began in 2018 became mainstream — resulting in a sober New Year's Eve ball-drop

• CNN will not show alcohol consumption on-screen during New Years Eve this year.

• There was a doubling of search interest in sober in the US in the year 2022.

• The last four years have seen the growth of the'sober curious movement'.

The trend of moving away from alcohol has been occurring since the aughts, as younger people don't drink as much as boomers did.

According to the Washington Post, the University of Michigan's Monitoring the Future study shows that younger people are consuming less alcohol than older ones.

According to a survey of 2,400 British workers, baby boomers are less likely to consider themselves to be conscious drinkers than the younger generation of people.

The number of college students who don't drink increased from 20% in 2002 to 28% in the study.

In the UK, the percentage of non-drinkers aged 16 to 24 increased to 29% in 2015, from 18% a decade prior.

Recent research shows few health benefits from drinking.

There is no safe amount of alcohol consumption according to a global study. According to the report, alcohol was the leading risk factor for disease in the world, leading to over 2 million deaths in 2016 and accounting for 10% of all deaths.

There are a lot of other problems associated with drinking.

• According to a study published in the journal Nature, drinking a glass of alcohol a day can affect your brain.

• Light drinking during pregnancy can affect the fetal brain.

• An analysis of 400,000 people's health data shows that light alcohol consumption increases the risk of cardiovascular problems.

• An analysis of 1.5 million young people found an association between alcohol use and strokes.

The'sober curious' movement started in the year of 2019.

The "sober curious" movement is thought to have started after author Ruby Warrington published a book with the same title. Holly Whittaker and Catherine Gray wrote best-sellers that helped readers stop drinking.

"Sober curious" is a deliberately ambiguous phrase, as the movement is inclusive of all kinds of grey area drinkers, according to the founder of Sober Girl Society.

Being sober curious means being more aware of when and why they drink. Some people cut down or take extended periods of abstaining from drinking.

The movement's popularity on social media has appealed to young people. In a post titled "Step away from drinking and partnering with brands selling alternatives to booze", TikToks and IG posts detail their step away from drinking and their partnership with brands selling alternatives to booze.

There are a lot of non- alcoholic wines, beers, and liquors available.

The company told Insider that search interest in non-alcoholic drink and non-alcoholic beer hit all-time highs.

The non-alcoholic drink market is expected to expand as Americans demand more drink options, according to analysts. Analysts said non-alcoholic drinks won't replace booze, but can be used as a substitute.

Kim Cox said consumers want to be focused on what they put in their bodies. Over the last few years, there has been a huge trend towards lower sugar, lower calories, and lower fat in beverages.

More celebrities are opening up about their drinking habits.

A break away from drinking has been documented by the model. The cookbook author decided to stop drinking after reading the book "Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol"

Taking a break from drinking will start in mid- 2021. She recently said she drinks and cuts hard liquor out of her diet.

Companies that make alternatives to alcohol have been founded or invested in by celebrities. Kin Euphorics, a brand that sells drinks infused with " functional mushrooms", welcomed Hadid as a co-founder in 2021, as well as a line of non-alcoholic apéritifs by singer and actress KATY PERRY

In the last few years, there have been stores that sell non- alcoholic beverages in the country.

A "sober cafe" re-opened in San Francisco in August, as well as an "elixir lounge" in New York City's East Village.

The sober curious movement will continue in spite of the antics of Andy Cohen and Anderson Cooper in the New Year.

According to young people, the sober curious trend will likely extend into 2023 and after as the alcohol alternative drink market expands.

People are drinking at the parties I attend. "I enjoy being active and hanging out." It has been eye-opening for me to know that I can be young and sober.

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