Some companies have made digitally driven commerce work for them, but others have struggled to find success.
Social commerce is going to be a force to be reckoned with as big players like TikTok and Amazon get into e- commerce.
According to a report by GP Bullhound Global Insights, the gross merchandise value in the U.S. is expected to grow 25% annually over the next five years. China's market is expected to grow at 26% each year. The market is expected to reach $3.8 trillion.
“When you know what you want, you search for it, but when you don’t, this is where live commerce makes sense.” Voggt's Kevin Loiseau
Since shopping was forced online at the beginning of the Pandemic, we have been following it very closely. A lot of companies are doing interesting things.
For instance, take Kahani. In October, Jesse Pujji told TechCrunch that the future of mobile e- commerce was going to look like TikTok, and that he modeled his first product to be a "Stories-like" feature so that brands could show their clothes being
A TikTok-like shopping experience with short-form videos and photo feeds was provided by Amazon's new feature.
As more people venture out again, with all of the different methods out there for digital commerce, driven in large part by livestreaming and social media, it's time to take a look at who the dominant players are.
All Rights Reserved © 2024
