Business Insider first published this story.
Courtesy of Michael Chavez Booth via Business Insider Money, power, and respect are three words. Coffee is added now.
The artist known as Jadakiss, who is a member of the rap family, joined forces with his son and father to promote a new project called Kiss Café.
The three men told Insider that the company is a coffee business that brings together three generations of Black men.
The rap icon, his son, and his father are in it. The venture is an extension of the three men's love for coffee.
Bob, who has been in the coffee business for more than 40 years, said that the blend is from South and Central America.
Bob believes those places have the best coffee in the world.
He said they want to share the love. A lot of hard work went into developing this blend.
Coffee comes from South and Central America. The product is for people who don't drink a lot of coffee. It was courtesy of Michael Chavez Booth.
Bob believes that his son is a man of the people and that the price of the product is intentional to make it more accessible.
Jadakiss said that it's not for the coffee snobs. It's for people who drink coffee. We wanted it to be in a price range where the average working person can afford it.
Everyone needs a cup of joe in the morning. It's a good way to burn calories. The price is a good one.
He said it was for the family. For the love of coffee.
Bob has been working with his grandson for the past year. Michael Chavez Booth is related to the person.
Bob's years in the industry gave the family's affection for coffee a boost.
He said that his family has been supported by his experience in the coffee business since before Jadakiss was born.
Caturra Corp is an importer and trading firm that specializes in green coffee. He passed the torch to his children to help them build wealth.
We're talking about generations here. He said thatKiss Café was a way of passing on knowledge and passion for the product. It's a parent's dream to have their children follow them.
Despite being the face of the brand, Jadakiss is no longer in charge of the business. He has been working with Bob's firm for a year. His grandfather said that his grandson's familiarity with the industry, his knack for branding, and his social media expertise has helped Kiss Café. Orders were pouring in when it was launched.
A man and his child. It was courtesy of Michael Chavez Booth.
It was a bit overwhelming, but once we got it under control, it was fine.
Growing up, he learned the value of listening and perseverance, which helped him succeed in his role in the business. He was told to be prepared for any chance that came his way.
Jadakiss said that he instilled the importance of earning, investing and saving in his son.
"Jadakiss" is the name of the man. It was courtesy of Michael Chavez Booth.
The idea of the new venture came from the night of the 2020 Verzuz between the Yonkers MC and Fabolous. After the hit-for-hit battle between the two produced meme-worthy content of the lyricist getting a little tipsy, he capitalized on the moment by launching "#JadaDrunk" merchandise.
People were saying "Get Jada some water" when my granddaughter showed them the comments that were coming in on social media. Bob said that the man was a little wobbly. His fans were having fun, and the idea of him getting a cup of coffee to help him straightened out grew stronger. We are here.
I heard we getting #JadaDrunk all summer ? pic.twitter.com/3ZgO5diJ3q
— JADAKISS (@Therealkiss) June 30, 2020
Jadakiss and his group member Styles P collaborated on a juice bar called Juices for Life.
He told Insider that getting involved in the coffee industry was a no-brainer because of his family connection.
No ceiling with coffee. Coffee is loved by the elders. It's everybody. Coffee is consumed by everyone. My fans are my core fans.
The business is doing better than the top five. The Kiss Cafe is going to be number one.
His dad agrees. As the coffee line expands, Bob is positive that the business will have storefronts.
The goal is to have Kiss Cafes in brick and mortar stores. He wants to see as many Kiss Cafes as possible. I hope that will happen during my life.
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