All unnecessary buttons and decorative flourishes are removed from the new line of appliances by the company. The controls for the fridge, washing machine, dryer, oven, and dishwasher are said to be easier to use.
The appliances can be upgraded via software and hardware. "Upgradingability challenges the idea that expensive appliances are designed with planned obsolescence in mind." "We want customers to experience the feeling of getting a new washer or refrigerator, not just the first time they bring the item home." Let's hope the automotive industry isn't going to take a similar approach to extort money from customers in perpetuity by charging to use the features already included in the appliance.
We will have to wait for the Consumer Electronics Show to start on January 5th to find out more about the product.