5 Ways to Build Trust and Reliability

Contributors' opinions are their own.

A thought leader in your field is one of the most important aspects of growing a business and elevating your brand. We've all marveled at the CEO who shares words of wisdom onLinkedIn or the icon names behind our favorite newsletters. It can be hard to know where to start when it comes to finding your audience. Who stands out from the crowd on social media?

There are ways to make sure your voice is heard and that you stand out from the crowd. It is possible to become a thought leader with the right strategy and approach. There are five important tips on how to become a go-to voice.

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Step 1: Develop your own voice

It's important to define your own voice before starting any other aspects of being a thought leader. Audiences are hyper aware of inauthenticity and are quick to pick up on false optimism or incorrect knowledge. Don't forget to stay true to yourself and your expertise when you share your insights.

Being yourself is the only way to stand out. Leaning into your unique point of view will differentiate you from other people and give you loyal followers. Don't try to follow in the footsteps of other people. It's always originality that wins out.

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Step 2: Use each platform thoughtfully

If you know your point of view, you can use your learnings and insights across different social platforms. Today's vast array of social platforms have very different uses and audiences so you'll want to share your thoughts in a variety of ways.

It is mostly text based with room for occasional video and image posts. It's a platform that encourages and engages others.

While video-first platforms like TikTok andInstagram have different best practices, you may want to use them to amplify your voice. You will want to include your message in text only posts. When used correctly, each platform offers significant benefits, so research and use them before posting, and don't try a one-size-fits-all approach.

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Step 3: Listen to others

The phrase "thought leader" makes it seem like you'll always be the one leading the discussion, but remember that you need to listen to others as well. Being an authority in your field requires you to continually seek knowledge and grow. If you want to stay at the top of your game, you need to expand your mind and read books and articles.

When you don't have authority or knowledge, you have to listen. It's okay if a subject isn't in your wheelhouse. If you can acknowledge your gaps, your audience will respect you more.

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Step 4: Analyze what's working

You will want to take a step back and see what works for you. Some parts of your message get more positive feedback than others. Is there a specific question that comes up again and again?

If you want to speak into a void, you need to include audience feedback and statistics into your posting schedule. It's important for your audience to feel like they're having a two-way discussion because they want to learn.

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Step 5: Get out into the real world

Don't forget to get out from behind the computer screen if you want to keep up with thought leadership in the 21st century. It is possible to benefit from real-life conversations and demonstrate to online audiences that you care about your industry.

You can network with other people at conferences and panels. Coffee dates are a great way to spend time together. It's easy to build a brand online, but don't forget to carve out time to make real-life connections.

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