New Year's parties will be introduced on flights crossing into the new year after December 31st, according to the airline.

While most flights change into the new year with a small procedure such as making an announcement and bringing around champagne, Etihad is making this an official party.

It is a nice marketing effort that someone has come up with and the effort isn't all that much aside from organizing the hardware.

There is something to look forward to on these flights.

This is where you can read up on the marketing communication from the airline.

With over 1.5 million passengers expected over the winter break, Etihad Airways, the national airline of the United Arab Emirates, will be celebrating the festive season in the sky with a special-themed menu and props for guests on board selected flights.

Over the festive period, the classic festive themed menu will be available from 23 to 25 December on many routes including the US, UK, Canada, Lebanon, South Korea, the Philippines, the Seychelles, South Africa, Australia, and most destinations across Europe. The delicious menu includes festive favourites such as turkey roulade, chestnut stuffing and chocolate yule log with cherry compote.

For the first time, Etihad will be ushering in the New Year in style on its flights. On 31 December 2022, all flights crossing midnight in the sky will join in the countdown and celebrate the new year on board with customised fun props for guests, as well as celebratory giveaways. Celebratory drinks will also be served in the moments before midnight.

Etihad’s award-winning E-BOX inflight entertainment will feature a dedicated ‘Holiday Movies’ channel including festive classics such as Love Actually and Home Alone, as well as themed TV programming and music for the season.

Guests flying with Etihad Airways over the busy festive period can take advantage of convenient services like its quick self-service bag drop facility which provides a faster check-in experience allowing guests to skip the queues. Once checked-in online, the self-service facility allows travellers to seamlessly retrieve their booking, print the bag-tag and process their bags in less than two minutes.

Anyone flying with Etihad over this period is encouraged to share their experience tagging #Etihad and @Etihad.

The NYE celebrations will be combined with other special details the carrier has already planned for the festive season. Most of these will be visible in First Class.

I have been on these flights a few times when I didn't want to go to a NYE party. The crew of Thai Airways filled in handwritten cards while the pilots made an announcement as they brought champagne to everyone in First Class.

It was the conclusion.

The carrier is planning a special event this year if you are flying on December 31st and crossing into the new year somewhere.

There will be a lot of fun things to do on these flights. For someone who booked a flight to get away from all this, it could also mean the opposite and I can imagine some people who plan to sleep through the flight won't be too happy to wake up in the middle of a party. Even if it is a more tuning-down version, experienced travelers know that something will happen.

Do you plan to fly on New Year's Eve?