From hotels to sports apparel: Linnartz's career move is unusual

Linnartz is one of the few travel executives who have left the industry entirely.

The person isStephanie Linnartz.

Linnartz has been with Marriott for 25 years and has been the company's president since 2011.

It is an atypical move based on the trendlines of travel executive departures.

The CEO of Hyatt's Apple Leisure Group left to become the CEO of Four Seasons Hotels & Resorts. The CEO of Lonely Planet jumped to Tripadvisor. Roger was the CEO of the US before stepping down. The next venture of the Travel Association will be dedicated to solving the workforce crunch in the hotel industry.

Linnartz's industry pivot is a little bit unusual for the hotel sector.

In the past, the hotel industry has brought in an outside executive to bring in some new thinking. It's hard to think of an example where a top player went in a different direction.

Investment firm lauds Linnartz hire  

The investment bank is positive about the hiring of a hotel industry leader.

The fact that Linnartz comes to Under Armour from a larger consumer company was highlighted by the analysts in the research report.

Linnartz is seen as the driving force of Marriott's digital transformation, including the 173 million member Bonvoy membership program.

Linnartz is a good choice to shift gears from hotels to apparel.

She has been involved in all of those things and is well known for her executive function abilities. She has the executive skills that could be helpful in any type of industry.

Marriott CEO Tony Capuano would be working closely with the leadership team on the design of the organization going forward.