Netflix is gearing up to price tag on password sharing in 2023

• Netflix is looking to add an additional fee for those lending their passwords to a family member or friend.
• After testing in Latin America, Netflix is looking to bring this idea to the U.S. market in early 2023.
• The company reports there are 100 million viewers watching Netflix off a borrowed account and many Latin American testers are not too happy with this change.

The current lifestyle of sharing an account's password is about to change with the help ofNetflix.

According to the Wall Street Journal, researchers from within the walls of the company are trying to find a solution to the problem of password sharing in the future. There are 100 million viewers who use a borrowed password, according to the platform. Those who wish to share their accounts with other people in the U.S. will have to pay an extra fee.

This new way of sharing passwords is being tested byNetflix. The company allows users to pay for sharing an account with up to two people who do not live in their home. The owner of the account would have to give a verification code to the lender before they could watch their show or movie. This code needs to be entered before it expires.

There are ways to get a handle on families that are split. If they are going to be shifting their location for a period of time, it's a good idea to alert the service.

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The Indian market is one of the issues the platform has found. It's difficult to determine if a person living in the same house as the account holder is the same person, according to a person close to the situation. It is easier to verify if they are using a wired or wireless connection.

"I don't think consumers are going to love it right out of the gate," said Ted Sarandos, the co-CEO of Netflix. Those in Latina America have already complained about this change.

The "sub-accounts" plan is the way in which password sharing would be monetized. It was back in October that the idea of sub-accounts was brought up by the company. The company said it would bring it to the U.S. market early in the next decade.

It was recently made easier for password borrowers to transfer their account from a friend to their own account.

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