It's time for some more football on the internet. The NFL Sunday Ticket package gives access to out-of-market games that air on FOX and CBS each Sunday. The rights to Sunday Ticket have been held by DirecTV since 1994.
It was thought that Apple and Amazon were in talks for the show. According to reports, Apple dropped out of the race last week, leaving Amazon and Google to fight it out.
Sunday Ticket will be available as an add-on for YouTube TV subscribers or as a stand-alone option on YouTube Primetime Channels. The price of Sunday Ticket hasn't been revealed. The Sunday Ticket plans on DirecTV start at $299.
The terms of the agreement weren't announced. According to The Wall Street Journal, the company will pay $2 billion a year for seven years. It adds up to around $500 million more per season. It is thought that DirecTV has between 1.5 million and 2 million Sunday Ticket subscribers.
The NFL andYouTube will work together to determine additional ways to support distribution of NFL Sunday Ticket in bars and restaurants. According to the Journal, the league could get another $200 million per year.
The league's main channel on the platform was launched in 2015. Two years ago, YouTube TV subscribers gained access to two sports channels. Under the expanded pact, those will stay on the video sharing website. The two sides will give some creators access to certain events.
The Sunday Ticket agreement is a big deal for the company. It's already home to other sports networks, such as the NBA and MLB, but having exclusive rights to a bundle that offers many out-of-market football games is likely to draw more users to the service. Thursday Night Football games can be watched on Amazon Prime Video. Apple has a 10-year deal with Major League Soccer to stream games on Apple TV.
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