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The world's largest technology and streaming companies continue to push into live sports, as the league and YouTube announced Thursday that they will be the exclusive home to out-of-market NFL games.
One of the league's bright young stars is the quarterback of the Cincinnati Bengal.
According to the Wall Street Journal and CNBC, the deal is worth $2 billion per year and will take seven years to complete.
Disney, Apple, and Amazon were in the running for the Sunday Ticket package that was held by DirecTV, but recent reports suggested the NFL had closed in on the internet.
The NFL has an 11-year, $13 billion deal with Amazon for the exclusive rights to Thursday games and the league has a $10 billion deal with legacy broadcasters every year.
Apple was thought to be the favorite to land Sunday Ticket before it was decided who would get it. The National Football League games draw more viewers in the U.S. than any other live or scripted broadcasts. The Thursday Night Football broadcasts on Amazon Prime brought in a younger audience and drove record Prime sign ups. The head of the NFL owner's media committee said in a statement that the ability of YouTube to navigate the changing media landscape helped ensure more games are available to more fans.
There are five million people. According to the company, it is the country's most popular live TV streaming service. There are plans for YouTube TV.
The Wall Street Journal reported that the TV shift was due to the Sunday ticket deal.
The Thursday opening of the National Football League marks a pivotal moment for Amazon and other tech giants.
An Apple-NFL Sunday Ticket marriage didn't happen.
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