Since June, more than 150 thousand workers have lost their jobs. Every aspect of these staff reductions has been analyzed. We don't know how we got here. What are companies doing to manage their employees? There may be more layoffs on the way.

What's next for technology? Profitability is being demanded by investors overgrowth. The change in business model has left companies with difficult decisions to make. New ventures that promise uncertain returns are a thing of the past without the liberty of a low-cost capital environment.

Efficient sales are what every company needs right now.

There is a difference between knowing how to make money and knowing how to make money. CROs are forced to make changes to budgets, staffing and how they market and sell because of leaner teams, fewer resources and a tough macro environment.

It isn't easy to maintain revenue while the CFO is cutting costs, and doing more of the same won't get you there

The unfortunate truth is that unless you move beyond the same old buying group, you won’t move the needle.

The biggest mistakes to avoid

According to preliminary data from Databook, a high percentage of companies around the world are shifting their priorities. This shift dramatically changes the sales landscape for tech companies.

The step change that is needed to win won't be achieved if you hold onto traditional sales incentives and levers.

Don’t raise pricing

A clear path to profitability is what VCs are looking for in a startup. Increasing pricing is one way to improve margins.

You don't want to keep raising prices in a competitive market, so this is a fix you can only attempt once. It can easily backfire, as higher prices during a downturn can erode customer trust over time. When there is less budget available, it can lead to fewer renewals.