It pays to be a TikTok whisperer.
According to a profile on real-estate site Curbed, Lizza Prigozhina charges $700 per week to act as their TikTok consultant, demystifying the buzzy app and directing videos to help them sell million dollar apartments. She said a good month means up to $10,000 in income.
Prigozhina's tasks range from ideas for video topics to acting as the on-set camerawoman. Helping real-estate agents capture eyeballs on TikTok, which they can hopefully turn into potential buyers and renters, is what it's all about. According to Curbed, agents and teams from major brokerages have hired her to help them become TikTok stars. Their accounts have over half a million followers on the app.
Some people are not able to spend money on this. Others will do anything to get out there.
Alexander Zakharin was the first client.
Zakharin told Insider that Prigozhina pitched herself to him. He showed her apartments for rent when she was looking for a home. She reached out to him in 2021 with ideas on how to change his name. She was taken up on it by Zakharin.
He said that Prigozhina brings a fresh perspective and a set of eyeballs to her clients. Zakharin recorded minimal pans across an apartment to show off basic features.
Zakharin was told to play with appliances, move around the room, and have fun in the homes for sale. She asked Zakharin to put himself in front of the camera because of her studies. She said that the videos needed a character for the audience to follow.
Zakharin grew from 100,000 followers to 400,000 over the course of three months.
Alexander has a big personality.
The $700 a week fee is worth it, according to Zakharin. He showed an Upper East Side pieds--terre in the $1 million range to a woman in California.
He said that other agents saw Zakharin's social media footprint grow. He shared her contact information when they asked who was behind the scenes helping him.
She arranges shoots and films with multiple agents. Curbed's Read described how some agents "gamely dart behind furniture" and make "oversize hand gestures" with Prigozhina's direction to show, for instance, an Upper West Side building where rents start just shy of $6,000 per month. One agent was told to "fling himself lightly on the bed" to show his strength.
Views don't mean deals or offers. A $6 million apartment featured in a TikTok video has sat on the market for 66 days, according to a Curbed report.
One way to find buyers for future apartments for sale is to invest in a social-media presence with the help of an expert like Prigozhina, according to Zakharin.
He said that the more people see you, the more they remember you. Whether it's January 2020 or January 2041.
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