The latest celebrity branding dispute took place on social media this week, and the pop star seems to have won.
The Canadian singer accused a Swedish retailer of selling clothing with his name and likeness without his permission.
I didn't approve of the H&M merchandise. Don't buy it. I didn't approve any of the merchandise that was put up at H&M If I were you, I wouldn't buy it.
There were sweaters and T-shirts with his name, face, and lyrics on them. There were no items related to the search term "Bieber" on the online store after the singer's brief rant.
A H&M spokesman told Fortune that the disputed items had been removed on Wednesday.
H&M has followed all proper approval procedures, as we have done in this case, but out of respect for the collaboration and the person, we have removed the garments from sale.
Fortune asked a representative from the recording label if they had anything to say.
There is a temptation to use the likeness of a celebrity in a clothing brand. The singer has his own brand of clothes featuring his face and song lyrics on his personal website, as well as his own line of clothing called Drew House, which sold out in a matter of hours.
According to Vogue Business, the company brought in over $1 million last year, and their revenues have climbed around 200% over the course of the last five years.
A clothing line partnership is not a new one. Drew House and Crocs have collaborated on two occasions since 2020.
The first collaboration with Crocs featured a limited edition item designed by the singer that caused record sales for the brand.
It wouldn't be the first celebrity to have their likeness used without their consent.
Ariana Grande brought a lawsuit against FOREVER 21 asking for $10 million in damages after the clothing company used photos of her and images from one of her music videos.
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