Intel (INTC) Breaks Up Graphics-Chip Unit, Names Raja Koduri Chief Architect

Intel broke up its graphics-chip organization in order to take sales from other companies.

The Santa Clara, California-based company said that Raja Koduri, who heads the Accelerated Computing Systems and Graphics unit, will return to his previous position as an Intel Chief Architect. The people who reported to him will move to Intel.

At Intel, Koduri will be in charge of long-term technology programs such as developing advanced memory and integrating different types of chips. He will be working with Intel's design teams.

Critical growth engines for Intel arecrete graphics and accelerated computing. We are changing our structure to drive go-to-market strategies with a unified voice to customers.

The chipmaker is implementing an ambitious plan to return to the forefront of the $580 billion industry. He wants to get into new markets such as graphics and outsourcing manufacturing.

The first products of the business unit were not on schedule. It now has offerings for consumer PCs and for the kind of chips used by data-center owners such as Amazon.com Inc. In the last few years, Nvidia has built a multi-billion dollar business from the ground up.