In the US, only nine percent of new subscribers chose the ad-supported tier. That is less than the 15 percent of new signups that chose to pay for the ad-supported version of the show. On November 3rd, the "Basic with Ads" plan was available for $6.99 a month, compared to between $9.99 and $19.99 per month for an ad-free subscription.
The figures aren't surprising after it was reported that the company returned money to advertisers after they failed to meet their ratings targets. The new data shows that the transition to a hybrid model is off to a slow start.
It is still very early days for our ad-supported tier and we are pleased with its launch and engagement, as well as the eagerness of advertisers to partner with netflix The figures are based off third-party data.
The launch of the ad-supported tier is something that will be slowly built over time, according to the company. "What we launched with at the outset was essentially six months after we announced that we were doing an ad-supported launch at all."
The biggest obstacle will be a temptation to rush into that experience without knowing what to expect. We need to remain committed to getting things right, like measurement, delivery, and all of those basics.
There is evidence that a hybrid model is possible. According to Antenna, 76 percent of Peacock subscribers, 57 percent of Hulu's, and 44 percent of both Paramount Plus and Discovery Plus' audiences are subscribed to their respective ad supported tiers in the US. For the past decade and a half, Netflix has been a subscription-only streaming service that is now having to switch to advertising.
The additional fee to use the same account outside of the primary household could cause existing subscribers to pay more for discounted streaming.
There is a series produced by The Verge with the internet service provider.
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