Warren Buffett makes Sees Candies
Warren Buffett and a See's Candies employee.
Facebook/See's Candies

Apple, Coca-Cola, and other household names have been built by Warren Buffet. See's Candies is an investment guru's dream business.

Since 1972, when he bought See's, he has applauded it often. In his 1991 letter to shareholders, he stated that he and Charlie Munger had a good time. "We would love to increase our economic interest in See's, but we haven't found a way to add to a 100% holding," he wrote.

See's outsized financial returns, modest capital needs, economic moat, quality personnel, and the chocolates themselves have been praised. Below are the aspects of the company we look at.

See's Candies box Facebook/See's Candies

Since 1972, when he first invested in See's Candies, he has made an enormous return on his investment.

"We put $25 million into it and it's given us over $2 billion of pretax income, well over $2 billion," he said.

According to the latest figures available, See's has grown from earning $30 million in annual revenue and less than $5 million in pretax income to more than $380 million in sales and $80 million in profits.

Even though he nearly backed out of buying the business, he may be grateful for his billions.

He wrote in his letter that he almost missed the purchase. I was not willing to go above $25 million. He was able to cave. I would have refused and that $2 billion would have gone to another person.

Warren Buffett makes Sees Candies Facebook/See's Candies

See's has received praise for its modest capital needs.

He wrote in his letter that selling chocolates for cash means the business takes in revenue immediately and that a short production and distribution cycle reduces the volume of funds tied up in inventory.

Up to $2 billion in profits can be generated by See's, thanks to an investment of up to 40 million dollars from Warren Buffet's company. It has become a source of funding for other ventures.

Adam and Eve started an activity that led to six billion humans and See's has given birth to many new streams of cash for us. The biblical command to be fruitful and multiply is something we take seriously.

See's has been able to distribute large sums that have aided in the purchase of other businesses that have themselves produced large profits. He wrote about vision rabbits in the year 2004.

Warren Buffett and Elon Musk
Warren Buffett (left) and Elon Musk (right)
Alex Wong/Getty, REUTERS/Rebecca Cook

See's famous brand and loyal customer base make it easy to charge more and harder for competitors to steal business.

In 1998, a group of business-school students at the University of Florida were told by billionaire investor Warren Buffet that See's Candies was very popular in California.

He said that the girl had kissed the man after taking a box of See's Candies to him. We can raise prices if we get that in people's heads.

See's had a "pervasive favorable reputation with consumers based on countless pleasant experiences they have had with both product and personnel," according to a 1983 letter written by billionaire investor Warren Buffet.

The company's attractive brand image allows it to base its selling prices on the value of the product to the customer, not the cost of producing it, he said. See's prices went from $2 a pound in 1972 to more than $20 today.

Musk criticized economic moats like brand loyalty on an earnings call.

He said at the next shareholder meeting that Elon may turn things upside down. He wouldn't want us to eat candy.

See's Candies Toffee-ettes Facebook/See's Candies

See's management and employees have been praised many times by Buffet.

He wrote in his 1988 letter that he and Charlie put Chuck Huggins in charge of See's after buying the company. You might wonder what took us so long when you look at his record.

He oversaw a tenfold increase in profits during his 34 years at the company.

He told investors in 1987 that most candy stores have not been good for their owners. See's has made the most profits from the operation of candy shops in the last few years. Chuck's record at See's isn't due to a rise in industry tide. It's a one-of- a-kind performance.

The retirement of Huggins in 2006 didn't hurt the company. Brad Kinstler was taking the company to new heights according to a letter written by Warren Buffet.

See's customer service has been applauded by billionaire investor Warren Buffet.

"Cheerful, helpful personnel are as much a trademark of See's as the logo on the box is," he wrote.

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