Have you noticed that some profile pics on the social networking site are square?

The new blue for business is rolling out now. The first thing you'll notice is that businesses now have a square profile pic. Apple, Microsoft, and Mashable are included.

Businesses that sign up for Blue for Business now have a gold check mark. Companies can now give individuals, businesses, and brands who are affiliated with them a small Badge, which will be displayed next to their checkmark.

It's possible for businesses to create networks within their own organizations with the creation of this connection. Businesses can support handles, employees or teams. Journalists, sports team players or movie characters can be associated. Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business.

Mashable gold checkmark

Here it is, the gold checkmark in all its glory (also note the square profile pic). Credit: Mashable

The pilot project is only open to a select group of businesses. This will be rolled out to more businesses next year, according to the company.

The government and multilateral accounts will soon have a gray checkmark.

The new profile picture shape is not the first deviation from the previous one. You can get a hexagonal profile picture with an NFT as your profile picture.