The blue for business was launched last week. Businesses were given a gold checkmark by the social network. It is now giving some more information.

The checkmark and badges guide can be used to identify brands and people associated with it.

Esther Crawford is the product manager of the social media platform. Crawford said that the company would expand this to more organizations next year.

You can see a small Badge next to Crawford's display name if you are a member of Blue for Business.

We’re launching the pilot of Blue for Business so beginning today you’ll start seeing company badges on select profiles. We’ll soon be expanding the program and look forward to having more businesses added in the new year! https://t.co/ytnMRO5rcE

— Esther Crawford ✨ (@esthercrawford) December 19, 2022

The square profile picture makes it easier to distinguish between brands and media houses. It is unclear if the square profile picture is part of the Blue for Business package.

A company can link any number of their affiliated individuals, businesses and brands to their account if they choose to do so, according to a statement from the company.

Organizations, media houses, and sports teams can use this feature to link their employees' accounts.

Businesses will be able to create networks within their own organizations by using this connection. Businesses can support handles, employees or teams. Journalists, sports team players, or movie characters can all be affiliated with the social networking site.

Identifying associated brands and employees is a good feature for companies, but they would like more out of this plan.

The last two days have been a roller coaster of a time. The policy banning links and handles to other social networks was rolled out by the company. The policy page was deleted after facing backlash. More than half of the people who voted in the poll said that Musk should step down as CEO.

A quick guide to all the checkmarks and badges on Twitter