Amazon has quietly rolled out Prime gaming, its subscription service that offers access to a number of titles, to its members in India weeks after it began testing the service in the South Asian market.
The gaming service is free to Amazon Prime and Video subscribers and offers access to a range of mobile, PC and Mac games. New titles are added to the service every month.
Some of the free games and their loot boxes are available to users in India at the moment.
Prime gaming is in India. The image is from the website, TechCrunch.
It's more attractive for a certain demographic in the South Asian market to subscribe to Amazon Prime because of Prime gaming. It can have a long-term impact on the PC gaming market in India.
It would expose Indian PC users with Prime subscriptions to a lot of different content they wouldn't have been attracted to. By and large, the Indian PC games space is value-driven with either big budget or free to play games. He said in a text that Prime Gaming has a variety of genres and titles that many may not have considered to pick up and play.
It is clear that Amazon India is looking at gaming to retain its burgeoning Prime subscriber base.
A request for comment was not responded to by Amazon.
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