According to its press release, Blue for Business is a subscription geared toward companies that want to "verify and distinguish themselves onTwitter." The service will allow companies to show that someone actually works for them by linking their main accounts with those of their employees.
The service is being tested with a group of businesses. Esther Crawford has a small bird Badge next to her blue checkmark that proves she is an employee at the company. Some employees of Craft Ventures have badges with the firm's logo on them.
There isn't much information about the service so far. We don't know how much Blue for Business will cost, who will be eligible, or how it's going to verify that a business controls an account According to the company's press release, it will allow more businesses to subscribe next year. Blue for Business features may not be available on all platforms, and they may change periodically, according to a small note on the website.
The features that started showing up before the announcement were the rounded- square profile pictures and affiliate badges.
It's obvious that the play for the social networking site is obvious. The company is trying to make money through subscriptions, and creating an enterprise tier of its service could help it do that. Sports teams affiliating with their athletes, movie characters getting a logo next to their name, and journalists having a Badge that shows they really do work for a specific outlet are some of the types of use cases the company expects to see. Some of its recent antics may have made it hard for it to get the press's attention.
There is a new gray checkmark for government and multilateral accounts on the social networking site. You could see it on the White House account. In November, the company said it would be rolling out the gray badges.
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