The Swedish retailer denied that the designs were "trash" and that the singer did not approve of them.
The Los Angeles Rams and the Cincinnati Bengal are playing in the Super Bowl.
H&M released a line of merchandise without the singer's permission, according to the singer on his social media accounts.
He told his followers that he wouldn't buy it if he were them.
H&M had images of colorful hoodies and other items listed under the singer's name, some of which had the phrase "I miss you more than life" written on them.
An H&M representative told Forbes that the company follows proper approval procedures for all products and partnerships.
$23.6 billion. H&M made revenue last year.
H&M has a variety of merchandise lines with top pop singers. Back in 2001, the Swedish retailer carried items with the singer. H&M is the second largest fashion retailer in the world. In a move that will eventually eliminate 1,500 positions, H&M began to slash its staff last month.
After being diagnosed with a rare condition that can cause facial paralysis, the Justice World Tour was abruptly canceled by singer-turned-reality-TV-star-turned-pop-star-turned-entrepreneur-turned-entrepreneur-turned-entrepreneur-turned-entrepreneur-turned-entrepreneur-turned
The H&M staff cuts and other savings fail to convince markets.