New square profile pictures with rounded corners for brands are part of a new way of differentiating accounts. On Monday, a new type of profile pic went live on the platform, and you might be able to see it in your feed.

The Verge has a new square profile picture.

A screenshot of part of The Verge’s Twitter profile.
It’s a square.
Image: Jay Peters / The Verge

It's in the feed.

A screenshot of The Verge’s new square profile picture in a tweet you might see in your feed.
Still a square.
Image: Jay Peters / The Verge

It looks like these square profile pictures are being applied to accounts with gold verification badges. The Verge has official deals and transportation-focused accounts that have blue badges.

A screenshot showing three of The Verge’s Twitter accounts.
One of these profile pics is not like the other.
Image: Jay Peters / The Verge

It is possible that the change will have consequences for brands that designed their profile picture for a circular shape. Jane Manchun Wong, an app researcher, spotted an account for employees on the micro-messaging site.

A screenshot of Twitter’s #OneTeam profile, which features a round profile picture fit awkwardly in the new square shape.
A round peg in a square hole.
Image: Jay Peters / The Verge

The square profile pictures are the third possibility. Most accounts have the standard circle, brands now have squares, and NFT subscribers can have hexagons.

Square profile pictures are just one of the new identification tools that are being rolled out. A new smaller box that sits next to a checkmark on a profile appears to show one account's connection to another. We are approaching a level of ridiculousness that is similar to the popular social networking site. If you look at the top of the post, you can see that the official verified account, as well as the other two, have a small profile picture of the account next to their badges.

Verification badges show an indicator of what it is, whereas hovering over the profile picture doesn't. If you click on the gold badge on one of the accounts, you will see a message telling you that it is an affiliate of the social network. If you click on the mini profile pic, it will take you to the official account.

The gold badges message is different from what it usually is.

After we published the story, we found out that David Sacks, a friend of Musk, also has a second badge, though he points to the profile of his venture capital firm. Clicking his verification badges currently doesn't spell out an affiliation and instead shows a message about verification that you might be familiar with from the pre-Musk era Most legacy badges show a message that an account may or may not be noteworthy.

It has been a chaotic few days for the company, with the suspension of several journalists, banning of links to competitors, and users voting in favor of CEO Musk stepping down. As I write this, the company's support page about its labels doesn't include any information about the updates or how brands might use them. The company didn't reply to a request for comment.

Details about different messages you see when you click verification badges have been added.