After three years at the box office, Hollywood desperately wanted the sequel to the top-grossing film of all time to arrive. It was suggested that the film could bring in as much as $175 million in opening weekend ticket sales in the US and Canada.
The thing was not going to happen.
According to Comscore, the movie took in $134 million at North American theaters over the course of three days. Disney spent an estimated $600 million to make and market "The Way of Water", which was directed by James CAMERON. There are three more sequels on the way.
It is possible that "The Way of Water" could surpass the $2 billion in global sales of "Titanic", given the film's high production and marketing costs. What happened with the first movie in the series? It went on to gross nearly $3 billion worldwide.
The chief executive of IMAX said that it was not the kind of movie that could be analyzed. How it holds on is all that matters. The legs will be strong.
IMAX is playing "The Way of Water" until the end of January because there isn't much competition until then. The holidays leave a lot of people with time on their hands, so studios usually flood theaters with shows. Multiple event movies were delayed because of the Pandemic.
AMC Entertainment has more than 100,000 show times and 10 million seats on sale for "The Way of Water" through New Year's Day in the US.
Over the weekend, Disney's "The Way of Water" collected an additional $300.5 million, for a healthy global opening total of $434.5 million. It was the second highest global opening of the year.
China was the top international market for "The Way of Water", where the movie sold more tickets than any other country. IMAX had its biggest opening weekend marketing share ever, accounting for 27 percent of the box office in China on only 1 percent of screens.
IMAX theaters and other premium-format locations, as well as those with 3-D presentation, accounted for a large percentage of ticket sales for "The Way of Water". More than half of the film's domestic total was accounted for by those venues. Box office analysts said that some people may have had a hard time finding tickets to the screening and decided to wait.
A marathon run of three hours and 12 minutes may be too much of a commitment for some people on the weekend before Christmas. Box office analysts don't see length as a problem for "The Way of Water" because of the positive reviews. The movie was given an A grade by ticket buyers.
The first movie was 2 hours and 42 minutes. The record for a no-Intermission, wide-release film is held by "The Lord of the Rings: The Fellowship of the Ring," which ran for three hours and 29 minutes.
According to David A. Gross, a film consultant who publishes a newsletter on box office numbers, the opening of "The Way of Water" is an outstanding one. He said that the movie was set up for a good run.
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