The Game Awards will be held in Los Angeles, California on December 8, 2022. The photo was taken by Leon Bennett.
Over the last few years, the Game Awards have become the most watched awards ceremony in the world. Part of this is a global interest in video games, and the work creator and host has put in to cultivating the show's presence, reputation and importance, it's also about how it's embraced modern technology in a way other, more traditional award.
The Game Awards has shattered all previous records with 103 million total viewers, making it the most watched TV show of all time. It is up 20% from last year and includes 1.9 million peak concurrent viewers.
Over the last ten years, the growth of The Game Awards has been astounding.
The Oscars got up to 16.6 million viewers in 2022, up from a disastrous 10 million in 2021. This is exclusive to network TV, so you can't stream it on any of the various social platforms that The Game Awards has embraced, and it's also limited to network TV. We can see the same low ratings for the awards shows.
The game awards are held every year.
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We don't have a way to compare revenue TV ads for the Oscars bring in more money than the inserts for the game awards. The show also does big brand deals with sponsors, and serves a dual purpose as a launch pad for world premiere trailers and footage for upcoming games. In that sense, it has almost replaced the flailing E3 show in the summer in terms of being the year's biggest singular event for gaming Debuts, in addition to its awards themselves that the industry now has deemed prestigious enough to really mean something, which was not the case back in
We have reached a point where The Game Awards is more popular than the Oscars. There will be more advertisers and sponsors in the future. There are more world premiere. Will this growth continue? Guess we'll check back in a couple of years.
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