A former Amazon Prime Video executive co-founded Trendio to improve the beauty shopping experience. Customers can engage with personalized content and purchase beauty products through live and recorded videos.
The former vice president of Prime Video U.S. and Head of Beauty at CVS is one of the people behind the app. With the goal of creating a platform that reimagines the future of beauty e- commerce by delivering the personalized advice traditionally only found in-store with the efficiency of digital shopping, the pair enlisted Amazon Live alum, Julie Novak, and former Glossier Head of Make-up Category Management, Rachel
The founder of Prime Video said in an interview that he saw a lot of new technologies related to content creation. Changes in expectations and behaviors of audiences around the world made me realize there was an opportunity to leverage all of those technologies to solve a problem I had seen when I was running beauty at a drugstore. Customers need to understand their value if they are to be demoed. The evolution of the digital retail environment has not made it easier for brands and consumers. Video technologies can be used to create a better way to discover and shop beauty products.
Users can find live and pre- recorded content on Trendio. Merit, Philosophy, Fig1, Ursa Major, Nudestix, Kjaer Weis, and Coola are some of the beauty brands that are part of Trendio.
The image is called Trendio.
The app has a TikTok-like feed where you can see previews of various products. You can watch the full video if you find a product that you want to buy. There is a live video where you can chat with a creator about their products. Trendio has a catalog of videos that can be browsed to find new items or featured brands. You can use the app to check out products that you like. Every product that is sold on the platform gets a commission from Trendio.
Trendio is available in the US on a number of platforms. It was important for Trendio to be available on both mobile and Roku due to the fact that consumers are moving towards connected TV. The company plans to launch the app in more countries in the future.
In the future, the content on Trendio will be edited using artificial intelligence. Trendio is currently training and building artificial intelligence models that will be able to make sure that the app is interesting for each user.
Live video shopping has taken off in Asia, but it is still a new concept in the U.S.
The image is called Trendio.
People in the U.S. have high expectations of the content that they see. There needs to be live and recorded content. In Asia, it is true, but in the U.S., it is more so. The customers want to consume the content in different ways. We believe we can give customers a good experience.
The funding round that Trendio closed in May was led by Madrona. The other half of the investment was used to create business relationships. The remaining half of the investment will be used for product development and marketing. Trendio is going to raise a Series A in the near future.
The company plans to expand beyond beauty into other areas in the future. There is a chance for the company to expand into health and beauty products.
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