Alex Ovechkin has a trademark on the phrase "THE GR8 CHASE" as he tries to break Wayne Gretzky's all-time NHL goals record.
The Capitals, the NHL, the NHL Players' Association and sponsors and licensees are all part of the multi-tiered marketing and business platform that Ovi and his family have been working on.
The Caps captain became the third player in NHL history to score 800 goals, and the only one to do it with a single team. A record that has stood for 23 years is the number 894 by Wayne Gretzky.
He has averaged at least 0.60 goals per game in his career. He would catch Gretzky in the next 158 games if he kept up his current pace.
He said he understands the significance of his accomplishments in efforts to grow the game and wants to take advantage of the moment.
As soon as the Caps' next home game is over, licensed products will be available.
The logo and trademark name were created by the family of the hockey player. "The Great Eight", "The Great One" and "Ovechkin's chase of history" are all allusions to "THE GR8 CHASE".