Whether it's trying on virtual lipstick or trying out products in the space around you, augmented reality still blends the physical and digital worlds. The way we shop, learn, navigate and experience the world is being changed by it. Artists and creators can use augmented reality to bring fans and supporters closer to their work.
More than 15 years of our understanding of the world through Google Maps can now be deployed at world-scale in more than 100 countries with the release of the new augmented reality (AR) platform. Content creators can turn cities into canvases thanks to our knowledge.
The world's biggest virtual band, Gorillaz, and leading real-time animation specialists, Nexus Studios, used our augmented reality platform to rethink what's possible.
The result isGorillaz Presents, an experience that sees the British band change the concept of a music video with a world-scale immersive performance that will allow fans to gather together to witnessGorillaz play in larger-than-life augmented reality Jamie Hewlett and Fx Goby, co- creators of the award-winning film "Gorillaz", directed the "Skinny Ape" performances, which use the AR Core GeospatialAPI to transform public spaces with cultural experiences.
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