NFL player J.J. Watt blasts Chipotle on Twitter: 'We want big burritos back'

A famous athlete is on the side of a group of customers who have been complaining about the size of the burrito.

J.J. Watt wrote that he wanted to "open dialogue" with the Mexican fast food chain. Watt put a picture of his burrito in his hand.

—JJ Watt (@JJWatt) December 11, 2022

"Burrito justice, still hungry, and this is supposedly double meat," he wrote.

At the time of writing, the retweets, likes, and replies amount to over 4,000. Many of the replies are from other customers who claim to have gotten their food from the Mexican restaurant.

Customers have shown off tiny serving sizes and small burritos with dollar bills, rulers, and beer cans. The chain responded to reports of skimpy orders in 2021.

"Guests of Chipotle have the opportunity to completely personalize their meal in restaurants by vocalizing their desired portions, or digitally selecting extra, light, normal or on the side when choosing from the list of real ingredients," Chief Corporate Affairs Officer Laurie Schalow said in a statement. "We are not experiencing any supply-chain shortages, and we receive a lot of praise for the incredible value of its entree, which is chopped or grilled fresh daily."

Since COVID-19 encouraged more people to order online, Chipotle has been able to gather more precise data. CFO Jack Hartung said in September 2020 that workers were more consistent on portioning with digital orders.

If the portion sizes are going to get smaller, other retailers would follow suit. Shrinkflation is a tactic used by retail brands to keep prices the same for smaller packages and less product.