It doesn't matter what kind of web site it is, the customer journey has always been important, otherwise you lose that engagement and the end result can be disastrous. It was the case all the time.
Customers want an easy and simple experience if they want to stay in the area. The competition to be better is great because of the huge changes that have taken place. The Pandemic created a lot of new problems because hybrid or remote teams now work at different times.
It's not clear if any of the companies have raised venture financing.
The news that TheyDo has raised a 12 million series A round is a shot in the arm for this market. Angels such as Des Traynor, founder of Intercom, as well as other senior angels from unicorns such as Figma, Calendly, Retool and Amplitude participated in this round.
According to Future Market Insights, the customer-centered alignment sector is expected to be worth $48 billion by the end of the decade.
TheyDo claims to show businesses where all the incoming metrics and quantitative data is linked, where the data is coming from, and how that affects the customer journey. In order to monitor and improve things, teams from product, marketing, sales, and customer success have adashboard.
TheyDo says it is used by teams from many companies.
Large businesses are putting a premium on customer experience because it is the only way that they can stay relevant. They don't have the tools to support that
Harry Stebbings said that with the increasing consumer expectation of products there are a lot of roles within companies. It is harder and harder to create a unified experience because of the different roles within product from product management to product marketing. The great experience is more and more important because of the specialisation of these roles.
That is where TheyDo comes in, says van der Veer. That is a huge trend that They Do is addressing.
The Dutch Postal Service is one of its customers.
The journey towards the TheyDo product was the result of van der Veer and his co-founding team going into a company to find out what was wrong. They created a product to scratch their own itch after that experience.
We were hired to transform these 500 businesses from the inside. We needed some software to grow our business. Our customer would ask if we could hire you to do this work and if we could get that tech solution for him. He told me that they realized there might be something bigger here.
As an investor, Stebbings looks for a pattern when he sees agencies turning into products because their customers love them. From the beginning to the end. They usually work out well.
That is not known in TheyDo's case. Both 20VC and Blossom are counting on history to repeat itself.
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