Can living on a diet of raw meat and leading a "caveman" lifestyle make you like The Rock? It turns out that probably not.

An internet-famous 'primal living' guru, called Liver King, lied to his millions of followers on social media that he was due to his unusual eating habits and rigorous fitness regime alone.

The lifestyle that he and his wife followed was supposed to achieve strength, health and happiness and included living according to the "nine ancestral tenants": to eat, sleep, move, shine, connect, cold, sun, fight, and bond.

@liverking ♬ original sound – Liver King

He makes $100 million a year selling supplements and dried animal organs under his brands 'Heart & Soil' and 'Ancestral Supplements'.

The man who goes by the name Brian Johnson denied steroid use on Mark Bell's Power ProjectPodcast. I have never done anything like that. I won't do the things.

Johnson's facade has changed dramatically. He said in the video that he lied to a lot of people and that he was on steroids.

He apologized for misleading his followers and claimed that he was all natural.

More Plates More Dates published an hour-long video exposing Johnson's use of steroids, which cost him $12,000 a month.

The results of a blood test and a leaked email from Johnson were included in the package.

Why did Liver King lie?

He blamed his actions on his self-esteem issues. I am a part of that number.

He said the persona was an experiment to spread the message and to bring awareness to the 4,000 people a day who kill themselves.

Johnson said that before social media, he was rich and anonymous, but after it, he was no longer an anonymous person.

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