The side hustles sometimes go to the center stage.
For England fans watching the Rugby World Cup from the sofa, the picture would sometimes cut from Eddie Jones glowering in the stands to a commercial break.
Jones was going to eat the meat from a giant crab leg to promote Japan's tourist board.
The RFU had to apologize after Jones insulted the Welsh and Irish at a speaking gig.
A long-standing arrangement with a Tokyo club side allowed the Australian to spend his holidays from England coaching rival players.
He was working on a book. The target audience for Leadership was not limited to rugby circles.
The World Cup final was the most important match of George Ford's life. The book claimed that he was having acting classes to improve his communication.
There was a prediction about how Jones and England would end.
Jones wrote that it was a sign of honor and wisdom to know when your race is running. It's time for someone else to drive your organization to a new destination when you've reached the end point.
It will happen to me in a few years.
It was only one. The book was published in the fall of 2011. The Jones' side were booed off by the fans at the end of the game.
The RFU decided he had run out of road.
England lost to South Africa for the sixth time this year. Three different men took the reins in 2008 and it is their worst since then.
The trends in terms of tries scored, metres made and line breaks are all down. You don't need statistics to see where a game plan and belief should be.
It would have been easy for Jones to continue to the end of his contract.
His sides have punched above their weight every time he has traveled to a World Cup.
In the 2003 final, Australia pushed England to the limit. The South Africa team won the tournament in 2007. The Japanese team beat the South Africans in 2015.
The run-up to the tournament was rough. England had a fifth place finish in the Six Nations. In South Africa, there were six games in a row. There were people who wanted him to lose his job. At the beginning of the year, his plan came to fruition.
The All Blacks were defeated by Ireland in the opening match of the year. It was a show of strength and precision.
A try was delivered in the opening 91 seconds.
In the World Cup semi-finals in Yokohama, New Zealand were put on the back foot by the same team.
The twin peaks of Jones' time with England included a Grand Slam, two Six Nations titles and a 2-0 whitewash of Australia.
Since the World Cup final, the past three years have been lost.
They began with Jones challenging his team to become "the greatest the game of rugby has ever seen".
The aim was quickly scaled back. The future Jones had in mind for England never came to fruition.
He said his team was being trained to be a modern, flexible outfit that could beat any opponent.
It sounded like the theory was sound. The reality wasn't what it looked like.
The coaching picture around Jones shifted as he tried to find a solution.
The post of Neal Hatley has been left since the World Cup.
There was no patience in the process over this autumn.
The RFU, which earns 85% of its revenue from the stadium, ignored the noise from the stands.
When Jones was fired by Australia, he cried. His regrets might be less this time.
His last chance to win a World Cup may have been lost. He left Bagshot after seven years and went to work in the England training centre for 17 hours a day.
He's been linked with a job in the US and a club in Paris.
Jones' diary now has a lot more time for his players after he warned them of the dangers of distraction.
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