Mary Barra, the CEO of GM, told CNBC Tuesday that the company is still evaluating its decision to suspend advertising on the social media platform.
In order to protect its brands, GM decided to suspend advertising in October, but it was also influenced by the fact that Musk is a competitor to the company. The Detroit automaker was one of the first advertisers to stop advertising.
We want to make sure we understand what the new philosophy is going to be. The teams are having conversations, according to the CEO of the company. It is a competitor as well. We want to keep our advertising strategies confidential.
Billions of dollars have been spent by GM to better compete in the battery electric vehicle market. GM has worked with a number of social media platforms on advertising campaigns.
Since October, when Musk took control of the company, the accounts for GM and Barra have not been active on social media.
At the time, GM said that it would suspend advertising on the platform in order to understand the direction of the platform. Several previously suspended accounts have been allowed to return to the platform by Musk.
Since taking the helm, Musk has made a number of changes to the platform.
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