About 65% of Ford Motor's dealers have agreed to sell electric vehicles as the company invests billions to expand production and sales
Ford dealers in the U.S. agreed to sell electric vehicles. About 80% of the dealers chose the higher level of investment for EV.
Ford gave its dealers the chance to become EV-certified with an investment of $500,000 or more. The higher tier dealers have an upfront cost of $900,000 and will be allocated more EV's.
Ford allows dealers to opt out of selling electric vehicles and still sell its cars. There are Buick and Cadillac dealers that don't want to invest in selling electric vehicles.
When Ford reopens the certification process in 2027, dealers who didn't invest in electric vehicles may do so.
The EV adoption in the US will take time, so we wanted to give dealers a chance to return.
Ford split off its all-electric vehicle business earlier this year into a separate division known as Model e, which has caused some to question the company's plans to sell EVs. The dealership needed to lower costs, increase profits, and deliver better customer sales experiences.
The direct-sales model is estimated to be thousands of dollars cheaper for the automaker than the traditional franchised system.
Direct-to-consumer sales have been viewed as a benefit by analysts. There have been growing pains for the company when it comes to servicing its vehicles.
The Ford F-150 pickup is one of the electric vehicles in the lineup. A lot of other EV are expected to be released by the automaker under a plan to invest tens of billion of dollars in the technologies.
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