The new platform will be called "Max" when it is combined with Discovery. According to a report from CNBC, Max is the likely choice because Warner Bros. Discovery is vetting him. According to the report, the lawyers are considering other names, and the combined streaming service has been given a code name.
Warner Bros. wants to fit into its huge stable of content without overshadowing programming from Discovery, DCComics, Warner Bros., CNN, and more. The new platform will be similar to Disney Plus in that it will organize Warner Bros. properties into different hubs.
There is not yet a price for Max. I think I'm getting used to it, but it really comes off as a proper word referring to a person. It seems like we are returning to Cinemax here. The other side seems to be winning the battle to keep it in the name.
Warner Bros. Discovery CEO David Zaslav wants the combo service to be profitable. The ad-free subscriptions are more expensive than the monthly plans. In the third quarter, the two services had 95 million subscribers.
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