• The EU spent €387,000 ($407,000) on a metaverse venue to promote a new strategy.
  • But the 24-hour launch party saw just a handful of attendees.
  • One journalist who attended said he was one of just six people at the event.

Business Insider first published this story.

Jason Koerner/Getty Images via Business Insider
A man uses a virtual-reality headset.

The European Union hosted a party in its metaverse, but only a small group of people showed up.

The EU launched its "Global Gateway" strategy at a beach party last week.

EU staff were already raising concerns when the virtual reality world was first shown.

The department's first response to the venue was "depressing and embarrasing".

According to the news site, the EU wanted to increase awareness among 18 to 35 year olds who aren't politically engaged.

The message didn't reach a lot of people when it moved to virtual reality.

Discover the new #GlobalGateway digital platform - https://t.co/DHAdsfwbA1

Our shared digital space is the perfect place to get to know new people and reflect on global issues to make a difference for our shared future. #WhoWeAre pic.twitter.com/IAA01vIYbo

— EU International Partnerships (@EU_Partnerships) October 13, 2022

He said that there were just five other people at the party. The other partygoers couldn't figure out where it was supposed to be.

One user said that the concert was the same DJ spinning the same music, while another asked if he had the date wrong.

Less than an hour after the event's advertised start, the journalist was the only one at the event.

The goal of the "Global Gateway" strategy is to raise 300 billion of investments in order to help the world recover after the Pandemic.

One EU diplomat told The Times of London that Beijing must be laughing. If it wasn't a serious project and we didn't pay for it all, it would be funny.

Insider requested a response from the EU.

The metaverse has faced renewed criticism since Mark Zuckerberg announced losses and layoffs at his company, Meta.

According to the Financial Times, investors were more disgusted by the double-down on his vision for the metaverse.