There has been a lot of self portraits on social media. Each of these are rendered images of someone's face. The company refers to the app as a "magicavatar". Things are not as simple as they seem.

There is a lot you need to know about the new feature.

What does Lensa AI do? How do I get it?

The app can be found on the App Store and on the Play store. According to Prisma, it has millions of users, despite the recent spike in interest. Pose and Loot star Michaela Jaé Rodriguez and Ghosts star Danielle Pinnock have recently posted pictures on their websites.

The app takes photos to the next level with various tools including Face Retouch and Magic Correction that make the face look better. These are not solely the result of filters when it comes to the app's distinctive, exaggerated artificial intelligence portraits. They're created with a feature that requires uploading pictures of yourself. The company promises "hundreds of artworks created by artificial intelligence for you!"

You can purchase Lensa's avatars for 50 images at a cost of $3.99. The feature is currently sitting at the top of the App Store's photo and video chart. The meme have started.

What data does Lensa AI collect?

The privacy policy of the company has caused controversy. People are skeptical about how their data is being used. For any reason other than to apply different stylized filters or effects to them, the company retains personal data for a time.

The company says that individuals can email privacy@prisma-ai.com to request access to, modification, correction, update, or deletion of any personal data provided to them. "We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect."

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The company declares that "you retain all rights in and to your user content" but immediately deploys something known as a Company License for the limited purpose of operating, developing, providing and You are granting a license to the company if you use the product.

This is what you're agreeing to when you use Lensa.

You grant us a perpetual, revocable, nonexclusive, royalty-free, worldwide, fully-paid, transferable, sub-licensable license to use, reproduce, modify, adapt, translate, create derivative works from and transfer your User Content, without any additional compensation to you and always subject to your additional explicit consent for such use where required by applicable law and as stated in our Privacy Policy.

You grant us consent to use the User Content, regardless of whether it includes an individual’s name, likeness or persona, sufficient to indicate the individual’s identity. You further acknowledge and agree that our use of your User Content will not result in any injury to you or to any person you authorized to act on your behalf.

It's just so you know.

Anything else I should know about Lensa?

There is controversy surrounding the art being created. The approach to designing portraits of women and minorities has been criticized by people. Some people say their portraits have been too sexualized.

One of the main criticisms of using artificial intelligence in art is that these pieces are either plagiarizing or wiping out the work of artists who are marginalized. Jenny Yokobori, a voice artist, said in a thread that artificial intelligence is predatory and intends to replace artists.

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There's a lot to consider before you use the app to create your next profile picture.